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The Strongest Brands Wield Soft And Hard Power


The Home Depot’s “How doers get more done” is a customer empowerment promise akin to Nike’s legendary “Just Do It.” The brand is itself a “doer” of a balanced use of what we call hard and soft power.…

https://brandingstrategyinsider.com/the-strongest-brands-wield-soft-and-hard-power/


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