Brands often don't work the way we often think.
getty
If you talk to CEOs of consumer-facing brands, one thing they tell you, or at least they tell me, is how they plan to keep selling to their ex…
The Way We Think About Branding And Loyalty Is Wrong
Brands often don't work the way we often think.
getty
If you talk to CEOs of consumer-facing brands, one thing they tell you, or at least they tell me, is how they plan to keep selling to their ex…
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