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So, What Does a Full-Time Content Marketing Copywriter Do Everyday?


Copywriters produce engaging content that subtly lets the reader know that the author understands the needs and concerns they have. Content marketing specialists create and distribute material across a number of channels (known as omni-channel) for print and digital, and are responsible for contextual communication. This means that the message varies according to the medium, i.e., email messages differ from print. 

Overall, it's a good career to pursue with a varied salary accompanying a somewhat loose work environment. While it isn't the most difficult sector to break into necessarily, continued success and stability within the craft may call for experience in a marketing department or an agency. Competition can be fierce because demand remains steady as more people enter the space. Earning a great living is possible as a full-time content marketing copywriter, so the details of the job are worth an examination. 

Copywriter Job Details

Unless a copywriter is working for in the marketing department of a large company, they will be solely responsible for fulfilling numerous tasks. Although a Bachelor's degree in English or Communication is preferable, the credential doesn't appear to mandatory; an ability to write great copy counts the most. As a copywriter and content specialist, expect to report to a creative director, marketing director, managing editor and so forth. 

Job Benefits

  • 401k Retirement Account
  • Health Insurance
  • Paid Time Off
  • Flexible Schedule
  • Career Assistance
  • Sign-on Bonuses

Copywriter Job Description

So, what does a full-time content marketing copywriter do everyday? They perform industry-related as well as SEO keyword research and analysis in order to generate content. Synthesizing and expanding on information makes up a bulk of the everyday work. The marketing copy written as a result should promote the company's products and services in a way which boosts brand awareness and retains an audience. 

Naturally, there's a lot of proofreading and editing involved before work is submitted to editors for publication. Content production also relies on collaboration between marketing and design. Marketing team members in particularly can help copywriters craft content around buyer personas, and identify content shortcomings. 

Copywriter Job Duties

On any given day, a full-time content marketing copywriter may need to manage multiple assignments in B2B and B2C spaces with varying deadlines, so time management and a healthy workflow are vital to productivity. Some days, you'll be drafting copy for emails; other days, you'll be working on outbound call campaigns. Other times, management may call on the copywriter to write compelling copy for social media, ebooks, web pages, brochures, press releases, and video scripts.

These constitute the related job details, job description, and job duties that a full-time content marketing copywriter is expected to perform everyday or on any given day. Research, collaboration, and drafting content are the main concerns of the copywriter. 


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