Skip to main content

42 Questions for Achieving Optimal Website Writing Results

 





The foundation for creating advertising copy that floods your newly designed website’s copy with cash-in-hand ready-to-buy customers is forged from the interview process between you and your copywriter. Subsequent research and the creation of a dynamite promotion all stems from the critical information gathered about your business, your product and service, your customers and your competition. The answers to the questions below are crucial to the effective and successful completion of the website writing portion of your project. 






1.     What are all the product's benefits?

2.     What are all the product features?

3.     How is the product different and better than the competition?

4.     What does the buyer expect when he spends his money for this product?  Do we deliver?

5.     What methods, approaches and sales techniques is the competition using?

6.     How does the audience for the product differ from the general public?

7.     How much can the buyer reasonably expect to pay?

8.     Does your average buyer have a credit card or checking account?

9.     Will the product be purchased for business or personal use?

10.  Can you expect to get multiple sales from your buyer?

11.  What is the logical ‘back end’ product to sell someone after he has purchased your product? [‘Back end’ refers to other products in your product line you can offer to someone who has bought the primary product featured in your ad]

12.  Will I need to show your product in color?

13.  What is the total number of potential customers for this product?

14. Who will buy your product, i.e. teens or seniors, men or women, executives or blue-collar workers?

15.  Is there a market for overseas sales? 

16.  Should I offer time payments?

17.  Will the product be a good gift item?

18.  Should my copy be long or short? 

19.  What should the tone of my copy be?

20.  Should I test the price?

21.  Should I test copy approaches?

22.  Is there a seasonal market for the product and are you taking advantage of it?

23.  Are testimonials available from satisfied customers?

24.  Do I need photographs or illustrations?

25.  Which appeals have worked in the past for this product?

26.  What objections might arise from a prospective customer? How can I overcome these objections?

27.  Should I use a premium?

28.  Should I offer a money-back guarantee?

29.  Is this item also sold by retail? Are there price advantages I can stress for buying direct from the ad?

30.  Should I consider a celebrity testimonial? 

31. Can I tie in my copy to sonic news event?

32.  Can I tie my copy to some holiday or seasonal event?

33.  Does the product sell better in a particular region or climate?

34.  Should I consider using a sweepstakes?

35.  Can the product be sold through a two-step advertising campaign? [Ads generating queries rather than direct sales]

36.  What must I do to convince the reader to buy your product now?

37.  Can I use scientific evidence in my sales approach?

38.  Have I allowed enough time to write, design and produce my copy?

39.  Can I get the customer to order by phone?

40.  What approaches used to sell this product have been unsuccessful?

41.  Can I get powerful ‘before’ and ‘after’ pictures?

42.  Assuming the ad is successful, is the client prepared with orders?

Comments

Popular posts from this blog

Top 10 [FREE] Writing Courses on Youtube That Are Packed With Massive Value

This is a friendly reminder that the best things in life really are FREE, and that includes full spectrum writing courses on Youtube that teach you just about everything you will need to know about operating as a competent, reliable, and skilled copywriter. Sure, you could pay for courses and there's nothing wrong with that. But why not take advantage of a free opportunity? Here are  Top 20 [FREE] Writing Courses on Youtube That Are Packed With Massive Value. 1. Simple Learning's Copywriting Course In this course, writers will learn how to write write product descriptions, multiply sales, and how to influence your readers. Course contains very little fluff - only the most important principles are shared throughout the video.  2. Simplilearn's Full Course Content Marketing Tutorial For Beginners Every content writer and marketer wants that coveted #1 spot on Google. Heck, most want to get to the front page at the very least. This course is all about ranking high on Google an

Article Submissions - Pointing You in the Right Direction

All of you who have been thinking of publishing articles probably seem to be noticing a lot more ads showing up when you search Google for article submission sites. So what does this all mean for you? Well it leaves you the choice of where you wish to submit your article to. Lately new software is out that can let people get an article directory up and running in just a couple of hours and it seems every little fish wants a piece of the action. So how do you choose the correct article directory for your article submission? Here are a few tips to get you in the right direction: Design - You probably are asking yourself why the design of the article directory has anything to do with how good this directory is for you. Well it is, it shows how serious the owners of the site are taking it - the more professional and maintained it looks the longer the site will be online and the more popularity it will gain. RSS Feeds - Make sure the article directory you are submitting

How To Generate Repeat Sales With Your Self-Published Book

The most valuable thing you can collect if you are selling your book from a website when a visitor comes to your book's sales site is not their money... it's their email address and/or other contact information. If you have no clue how to create a website, do not worry about feeling intimidated. It is actually a lot easier than you think. You can also learn a lot by doing a search for a phrase at Google.com like "how to make a website" and "free html tutorial." You will find tons of very good free training that way and can learn how in no time. Anyone can learn the basics of creating a website in just one day. Ok, back to collecting your website visitors contact information. I know, I know you’re probably saying... "I'm an author. I want to write my book, sell my book and become a recognized expert. WHY do I need to get their contact information?" How To Make Money Writing Easy, 350-500 Word Web Articles If You Can Type, You