I know, I know... You must be thinking that I’m crazy, suggesting to offer your business consulting for free. Well, after you hear me out, you would think it’s a brilliant idea. We know that your business is consultancy so why offer it for free? How can you get money out of handing out free consulting services? Your business then would no longer be a business but would become a charity, right? Wrong. What I’m talking about here is giving out free consultancy as a teaser, a free taste or free sample, so to speak.
People don’t just buy new products from a stranger without testing the product first. You are not yet well-known in the business, so nobody would invest in you. Nobody invests in something that is not reliable to generate good results. Unless you are backed by someone very famous and reliable, you are not going to get clients for your business.
By providing free consultancies, you are giving them a taste of what it is like to have you as a consultant.
You are not going to hand them everything you have got in a silver platter. No, that’s not what I am saying.
It just about giving them a free sample-a small sachet of your service. It is a very good way of enticing and luring them to your business. Once you have proven that you can help them and you made them happy with the result of your sample service, they are left with little choice but to hire your services. They wouldn’t be able to deny a good tangible result! So, what you have to do is advertise on your website that you are offering free business consulting. Nothing lures customer more effectively than the screaming word "FREE". People’s weaknesses always include freebies. Create a downloadable request for consulting form on your website so that they can send you their contact information and initial details of their consulting needs. This would also give you chance to build your rolodex of possible clients as they would be leaving their company’s contact information and their own contact information as well. Once you have gained enough names in your rolodex, try to become friends with them. In every business, good relationship is the key. So don’t just build mountains of contacts, but build networks of relationships. Establish a good working relationship with everyone you meet in your free consulting services, and you are sure to get referrals. This way, you are slowly building a network that would work for you and your business. When you have lots of friends in the business world who believe in your talent, they would surely tap you in every endeavor related to your expertise. Soon afterwards, you would find yourself speaking at their conferences or seminars. And that is another opportunity for you to market yourself and your business consulting services. You can do the public speeches for free, too!
This way, you are establishing goodwill and gaining their trust. And in a way, they become indebted to you and would doubtlessly return the favor in the future. Offering free business consulting services and free public speeches are even better and cheaper than advertisements using professional advertising agencies. You can also consider it as a practice in honing your consulting skills. But of course, you still do your own advertising from your own website, publishing newsletters and distributing brochures and leaflets.