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Marketing Strategies For Kansas City MO Senior Home Health Care Businesses


People are using more screen time than ever to find solutions to their problems and if you're not on social media or possess a digital presence of some kind at the very least as a senior care service in Kansas City MO, you'll end up falling behind. All of the following suggestions are practical, down to earth, and can be performed by you or your marketing team. When time is short, you can outsource the work to a third-party.

Senior Care Customer Funnel

Once a family member senses that an aging member of the family will have greater care needs moving forward, they start researching their options. They start searching places like Google, Facebook, and opening the way for word-of-mouth recommendations. 

If the situation is a bit more serious, they'll begin actually reaching out to professionals and digging deeper with the research. 

During a crisis, action is the only thing left. They need services now.

You want to make sure that your greater Kansas City senior home care service business is visible at every stage of the process.

Current Marketing Conundrum

Because online competition is bound to get more fierce as time goes on, ads get more and more expensive. Google Ads have proven extremely susceptible to increased ad costs for keywords due to the popularity of the platform. They are indeed effective and proven, but the bottom-line is that it's not for everyone. You can minimize ad budgets by using low-competition, long-tail keywords. Consult an SEO professional for more information.

Immediate Senior Care Marketing To-Dos

In reference to your website, functionality is more important than superficiality. But if your home health care Kansas CIty, MO site appears outdated, then what kind of message is that sending? Alternatively, if it's not broke, don't fix it. Gauge what your site looks like versus the competition - that will inspire you to change things quickly. If your site is 7, 8, 9 years old, then its time to make serious updates.

There's always room to get even more creative with your marketing strategies. Community outreach for instance is a great place to begin. Try sending flowers or cards to potential leads wherever they may be. Hold events celebrating birthdays or other milestones. Find ways to honor caregivers. 

Open as many social media pages as possible. You can't have enough of a digital footprint nowadays. Each platform provides a wealth of contextual tools appropriate for attracting potential leads. For instance, Facebook has Facebook Groups; Reddit allows users to participate in r/threads or create their own; Quora let's users answer critical questions; Youtube, Twitter, Instagram, and Facebook allow simultaneous live streaming. 

Where Should Your Focus Be?

Focus your marketing strategies for your Kansas City MO senior home health care business on stepping up your game on social media (yesterday is too late), really engaging with community and referrals, updating the website, and being consistent with engagement.

If you are selling a business or looking to buy a business in Indiana, send me an inquiry about your situation and we can talk about what to do next.


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