Some of the best tips on hiring a writer are the most simple. Quality is priority so you shouldn't accept writing that doesn't covey your message, or content that's full or grammatical errors and less than stellar sentence structure. You get what you pay for so it's wise to look at outsourcing your writing projects as an investment rather than as an expense. Readers come first - what you write ought to be a reflection of their wants and needs. Content isn't just about writing; it's a conversation, a two way street.
Knowing what to look for when hiring a freelance writer requires a careful look at the content marketing strategy across all channels, but particularly your website. Then get an understanding of the writer and how they operate. Sure you can go to large content mills or freelance platforms like Upwork, Problogger, and Scripted and find a writer, bur it makes more sense to build a rapport with a writer, or check out their content portfolio and website in order to get a feel for what kind of content they're use to writing. That's the game in a nutshell, but let's take a bit of deeper look into the process of hiring an affordable and quality writer.
How To Hire Good Writers
Make A Template
Write engaging and informative web content for the provided business.
The target audience will vary slightly for each business. Please visit each business’s existing website to ensure your content is relevant to the appropriate audience.
Tone / Style
Professional - Remember this is content for a business.
Engaging - Content should be appealing to readers and encourage the audience to learn more about products and services.
Informative - Provide valuable information about the topic/keyword rather than promotional content about the business itself.
2nd Person (You, Your) when speaking to the reader
3rd Person (They, Them, He, She) when speaking about the company
Check the order briefing for word count and any order-specific instructions.
Mask: Please use this mask to ensure proper formatting.
Enter your text in the fields in the mask.
You must still include HTML for hyperlinks and subheaders in the text fields.
Ensure that the requirements on the left side of the screen are met.
Title - Begin with a well-optimized, engaging, and catchy unique title.
Each title should be between 60 to 75 characters including spaces
Do not just use the keyword as the title
Titles should be in title case.
Titles should only contain locations if the order text is specific to that location.
Titles may not contain promotional language.
Body text may not contain promotional language.
You may use the following HTML to format text:
Ordered list/Unordered list <ol><li>/<li></ol> or <ul><li></li></ul>
Do not include the company name, brand name, or website URL unless the author briefing states otherwise.