Skip to main content

A Brief Guide to Becoming Self-Employed: Blueprint For Creative Success

Despite the fact that the pay is irregular at best, the work is long, and the rate and impact of failure is much, much higher than traditional 9 am to 5 pm employment - being self-employed has certainly reached celebrity status. Do the positives outweigh the negatives when it comes to entrepreneurship? Sure. But, the negative always come first. That is to say, everyone venturing down the glamorized and metaphoric "yellow-brick road" paved with gold must first endure the trials and tribulations that would challenge even the most able the most fabled heroes of old.

Herculean trials aside, there's a price premium on self-employment because of this one thing: you get to work when you want, how you want. It's the stuff of dreams, also of legends. Why peel yourself out of bed before dawn when you get wake up and tend to work in whatever fashion you see fit? Of course, sleep shouldn't dictate an entrepreneur's schedule. Passion and an uncanny ability to motivate self must co-exist if efforts are to lead to successful outcomes. The good news is that nobody is there to tell you what to do. The bad news is that no one is there to tell you what to do. If you don't work, you don't eat.

Because the ever-looming risk of failure awaits those who underestimate the almost Olympian nature of trailblazing your own path through the swath, adopting these patterns of thinking has a tendency to decrease workload while increasing the bottom line. 

Establish Creative Rhythm

Are you truly ready for the dynamics of creative work? The answer to this question will determine your success moving forward. In his book The Accidental Creative, Todd Henry expresses the basics of work in an on-demand world:

Inventing brilliant solutions that meet specific objectives by defined deadlines

The unique set of pressures underscoring self-employment (which is inherently creative in nature) ultimately calls for a change in basic habits and structure of life and time. Everyone from leadership to marketing strategists to team development has to establish an ongoing rhythm founded on value creation through perpetual brilliance and an ever-increasing capacity for learning and productivity. Here's a simple formula for effectiveness and consistency throughout your journey as proposed by the author:

Prolific + Brilliant + Healthy = producing great work consistently and in a sustainable way

Despite what most may think, it becomes more and more necessary to place barricades around the creative process. Unfettered, frenetic work does more harm than good at the end of the day. Take this to heart and half the battle is already won.

Time Is The Most Precious Resource 

Busy is an understatement - you are either all in or not in at all. There's so much that goes into starting and running a viable business that you soon realize just how vital setting up a reliable schedule becomes. We all have 24 hours to get it right. Remember, success leaves clues and your results depend on using time to your advantage. Sacrifice is the key. You will probably have to forego entertainment, outings with friends, various events, and perhaps even your dating life (yup, I know). What's more important?

Relationships Determine Success

Todd Henry said it best, "creative work isolates you because a substantial amount of it must be accomplished alone." 

How many of us try to go at it alone? How many of us neglect vital relationships because there just isn't enough time to get to everything and everyone? 

I hate to be the bearer of bad news, but doing this is detrimental - you are starving yourself of potentially eye-opening influence, the type of input that leads to profound, creative breakthroughs. Don't ignore people, foster them. They have so much to give to you and vice versa. Try this instead:

  1. Start and/or join groups of entrepreneurs and creatives
  2. Build a core team of dedicated practitioners
  3. Schedule regular "meetings of the minds"

It's not what you know, but who you know - that old adage rings true today just like it did thousands of years ago and will thousands of years from now. People just like you will help you get what you want. Business is built on connections, customers, and community. Make as many connections as possible and not just with other creative individuals - seek input from various parties through established contacts to referrals and everything in between. The diamond is in the rough.

Get On the Offensive

Wait! Before you go about combing your network or finding potential clients, understand that no business plan is viable without considerable planning that is realistic and tangible. Set concrete goals that are measurable.

" I want X clients by X date"

"I want to make X by X date"

A ship doesn't set out without a port and a plane doesn't take off without a destination. A traditional business plan isn't as important as it use to be, but defining the service or product, defining your niche, or developing the ultimate value proposition are all still apart of self-employment.





Popular posts from this blog

Top 10 [FREE] Writing Courses on Youtube That Are Packed With Massive Value

This is a friendly reminder that the best things in life really are FREE, and that includes full spectrum writing courses on Youtube that teach you just about everything you will need to know about operating as a competent, reliable, and skilled copywriter. Sure, you could pay for courses and there's nothing wrong with that. But why not take advantage of a free opportunity? Here are  Top 20 [FREE] Writing Courses on Youtube That Are Packed With Massive Value. 1. Simple Learning's Copywriting Course In this course, writers will learn how to write write product descriptions, multiply sales, and how to influence your readers. Course contains very little fluff - only the most important principles are shared throughout the video.  2. Simplilearn's Full Course Content Marketing Tutorial For Beginners Every content writer and marketer wants that coveted #1 spot on Google. Heck, most want to get to the front page at the very least. This course is all about ranking high on Google an

How To Get People To Know That Your Book Is Out There

Ok, so you wrote that perfect novel, and rewrote it again and again until it's perfect.  Then you found either a Publisher or Agent to represent you.  Your book has been through the editing stage, cover art finalized, and a published Date assigned, now what?  Is the job done?  Have you did all you needed to do to make this book a success?  Nope, you have only begun.  Now you have to market that book, get  it into book stores, let people know it is available.  First off, you need to find out from your Publisher or Agent where you book will be available, who is doing reviews and any promoting they plan on doing.  Once you have the answers to these questions you now know where to start.  A review is the first step to getting your book known.  You can begin requesting reviews as soon as the Publisher has a final proof copy available.  Most review sites can be found in the Search Engines by simply typing the genre of your book. Examples includes romance and sci-fi, and book r

How to Multiply Your Freelance Work

You can turn your $200 fee to write a press release into $2,000 to  carry out an entire PR campaign simply by convincing clients to  invest in campaigns, instead of individual assignments. Campaigns  achieve better results and cost less in the long-term for clients, compared to individual assignments. And, of course, as the  freelancer, you get paid much more for turning out a succession of  assignments that assimilate a successful campaign. Here's how to multiply your writing sales by convincing clients to  invest in long-term campaigns, instead of short-term individual  assignments. • Know the short-term and long-term results. A client approaches you to write a brochure. He may or may not know that his product can  also benefit from other types of promotional pieces, such as ads,  direct mail, news releases, websites, and so on, to sell his product  or service. Your job is to educate the client. The brochure may be  the first promotional piece in a consortium of promotion