GAINING BUSINESS INTELLIGENCE
In an increasingly competitive world, using your client database smartly, to gain a better understanding of your number one asset – your customers – can make or break the success of your company.
Most companies use databases to store information about their current customers, previous customers, business partners, and potential customers. The challenge lies in finding a way to harness the useful information contained within these high volume databases in order to produce intelligent business solutions.
Business intelligence (BI) refers to the process for increasing the competitive advantage of a company by intelligent use of available data in decision-making. Business intelligence consists of sourcing the data, filtering out unimportant information, analysing the data, assessing the situation, developing solutions, analysing risks and then supporting the decisions made.
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