Building a Public Relations Strategy | 99 Years of Motivation | Khalil-Ghibran
Talk with your public relations people about how you will gather and monitor perceptions by questioning members of your most important outside audiences. Questions like these: how much do you know about our organization? How much do you know about our services or products and employees? Have you had prior contact with us and were you pleased with the how things went? Have you experienced problems with our people or procedures?
The perception monitoring phases of your program can always be handled by professional survey people IF the budget is available. However, you are fortunate that your own PR people are also in the perception and behavior business and can pursue the same objective: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.
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