Skip to main content

Miscommunication & Trust


The customer’s first impression of your company may be determined by you – or your email message.  The way you communicate will reflect how others perceive you.  Keep and maintain a trusting relationship with your customers by being aware of the type of jargon and technical language you use when communicating.

Your may have internal customers, external customers, or both.  These customers put their trust in you.  In some professions (such as doctor, financial consultant, banker, CPA, attorney), you have a very specific role as confidant.  Regardless of your occupation, recognize that trust refers to how you communicate information, as well as to the information itself. 

It’s not just about the information you send.  It is also about how the information is communicated.  If you send a customer information in an email message that is misinterpreted, you will lose that trust factor. 

Trust is difficult enough to earn initially.  And, trust is virtually impossible to regain, once it’s lost. 

Keep in mind that “trust” may not be the reason a client hires you or a customer buys from you.  It may have nothing to do with the initial purchasing decision.

Yet, lack of trust is a viable reason for customers to take their business elsewhere.  Lack of trust can also be a factor in firing someone in a corporate environment.  Your customer (or your boss) may not even realize that trust is an important factor in your professional relationship – until it is gone.

Email can be an effective tool for building and maintaining trust in relationships with customers and colleagues.  You don’t want the use of jargon or confusing terminology in emails to jeopardize that trust.

Remember that your use of technical terms and industry jargon may offend the receiver.  It may appear rude or condescending to the reader.  That, in turn, can cause embarrassment or even expensive mistakes. 

Avoid technical terms and jargon, unless you are certain the reader will understand what you mean.  That will lead to healthy, trusting, cost-effective relationships with customers and coworkers.

Comments

Popular posts from this blog

Top 10 [FREE] Writing Courses on Youtube That Are Packed With Massive Value

This is a friendly reminder that the best things in life really are FREE, and that includes full spectrum writing courses on Youtube that teach you just about everything you will need to know about operating as a competent, reliable, and skilled copywriter. Sure, you could pay for courses and there's nothing wrong with that. But why not take advantage of a free opportunity? Here are  Top 20 [FREE] Writing Courses on Youtube That Are Packed With Massive Value. 1. Simple Learning's Copywriting Course In this course, writers will learn how to write write product descriptions, multiply sales, and how to influence your readers. Course contains very little fluff - only the most important principles are shared throughout the video.  2. Simplilearn's Full Course Content Marketing Tutorial For Beginners Every content writer and marketer wants that coveted #1 spot on Google. Heck, most want to get to the front page at the very least. This course is all about ranking high on Google an

Article Submissions - Pointing You in the Right Direction

All of you who have been thinking of publishing articles probably seem to be noticing a lot more ads showing up when you search Google for article submission sites. So what does this all mean for you? Well it leaves you the choice of where you wish to submit your article to. Lately new software is out that can let people get an article directory up and running in just a couple of hours and it seems every little fish wants a piece of the action. So how do you choose the correct article directory for your article submission? Here are a few tips to get you in the right direction: Design - You probably are asking yourself why the design of the article directory has anything to do with how good this directory is for you. Well it is, it shows how serious the owners of the site are taking it - the more professional and maintained it looks the longer the site will be online and the more popularity it will gain. RSS Feeds - Make sure the article directory you are submitting

How To Generate Repeat Sales With Your Self-Published Book

The most valuable thing you can collect if you are selling your book from a website when a visitor comes to your book's sales site is not their money... it's their email address and/or other contact information. If you have no clue how to create a website, do not worry about feeling intimidated. It is actually a lot easier than you think. You can also learn a lot by doing a search for a phrase at Google.com like "how to make a website" and "free html tutorial." You will find tons of very good free training that way and can learn how in no time. Anyone can learn the basics of creating a website in just one day. Ok, back to collecting your website visitors contact information. I know, I know you’re probably saying... "I'm an author. I want to write my book, sell my book and become a recognized expert. WHY do I need to get their contact information?" How To Make Money Writing Easy, 350-500 Word Web Articles If You Can Type, You