Skip to main content

The Secret Source of Clear Content

You can do anything in four easy steps!
An outrageous claim, no? But I can prove it. Because you're doing it now.
Imagine your laundry basket. What are you going to wash today? Ah, socks.

How will you wash them? In the machine. Now you do the wash and when the socks come out of the dryer, you wonder, "are they done?" Are they really clean and dry? Are they both there? Don't you have to match them and fold them and put them away?

Because what you really want are socks that are ready to wear. And soon enough, they'll be back in your laundry basket again.

This is the circle of life: you decide what you want to do and how you want to do it; then you do it and check whether it's really done. The pattern's easy to see with a simple project, but when you're facing a complex project like writing a book, it's easy to get muddled.

To get where you're going, know where you are.

Many of my clients just start writing, trusting that their urge to say something will produce something someone (maybe even everyone!) will want to read.

This urge is valuable. It proves that deep inside, you have the power to complete your task. But to be effective, power must be directed. Like your car's drive shaft, process concentrates your writing power where it has the most leverage. And to get to the end of the process, you need to know where you are in the process right now! If you're not sure where you are, review these questions:

* Can you describe what your book does for your reader in eight words or less?

* Do you know the demographics of your ideal audience, what they read to find information similar to yours, and how you can contact them?

* Can you measure the value your book gives your reader, as well as the rewards you need to receive to make the book worth your while?

If you answered No to any of these, you have more work to do to define what value your book must deliver. Defining what gives you the ultimate guideline for creating a clear, easy-to-read book, and communicating its worth to a publisher.

* Can you picture the environment where your ideal reader actually reads, and visualize the style of content that's easiest to use in that environment?

* Do you know your reader's goals and expectations for outcomes, and how to fulfill them?

* Do you have access to all the information you'll need to deliver your book's solutions?

If you answered No to any of these, you have more work to do to define how your book will deliver its value.

Knowing your book's structure and style as well as its content builds your confidence and helps you write it right the first time. If you answered Yes to all of the above, congratulations! You've done the hardest work and could probably turn the book over to someone else to actually write.


Popular posts from this blog

Top 10 [FREE] Writing Courses on Youtube That Are Packed With Massive Value

This is a friendly reminder that the best things in life really are FREE, and that includes full spectrum writing courses on Youtube that teach you just about everything you will need to know about operating as a competent, reliable, and skilled copywriter. Sure, you could pay for courses and there's nothing wrong with that. But why not take advantage of a free opportunity? Here are  Top 20 [FREE] Writing Courses on Youtube That Are Packed With Massive Value. 1. Simple Learning's Copywriting Course In this course, writers will learn how to write write product descriptions, multiply sales, and how to influence your readers. Course contains very little fluff - only the most important principles are shared throughout the video.  2. Simplilearn's Full Course Content Marketing Tutorial For Beginners Every content writer and marketer wants that coveted #1 spot on Google. Heck, most want to get to the front page at the very least. This course is all about ranking high on Google an

How to Multiply Your Freelance Work

You can turn your $200 fee to write a press release into $2,000 to  carry out an entire PR campaign simply by convincing clients to  invest in campaigns, instead of individual assignments. Campaigns  achieve better results and cost less in the long-term for clients, compared to individual assignments. And, of course, as the  freelancer, you get paid much more for turning out a succession of  assignments that assimilate a successful campaign. Here's how to multiply your writing sales by convincing clients to  invest in long-term campaigns, instead of short-term individual  assignments. • Know the short-term and long-term results. A client approaches you to write a brochure. He may or may not know that his product can  also benefit from other types of promotional pieces, such as ads,  direct mail, news releases, websites, and so on, to sell his product  or service. Your job is to educate the client. The brochure may be  the first promotional piece in a consortium of promotion

[VIDEO] Dan Peña - How To Create Deal-flow | QLA Audio Newsletter

Dan Peña - How To Create Deal-flow | QLA Audio Newsletter Dan explains how to get started in Merger & Acquisition transactions. Known as the $50 Billion man, Dan has been the Chairman of over 50 firms and regularly holds Quantum Leap Advantage seminars out of his 15th Century castle in Scotland. He has created billions in equity value on behalf of his colleagues. One of his most recent mentees completed a $500 billion deal to create NEOM, the city of the future. Recording circa the mid 90s. Dan's website: Here's the secret to becoming a great copywriter: You are about to get full-blown access to money-making software that's jammed thousands of dollars into my forex account in the last few months: Never Seen Before! This Smart And Easy To Use Software Is Helping Forex Traders To Increase Their Profitability With Any System: Bots Room Has Be