One of the best marketing tools available to your internet business is good sales ad copy. This can pull in sales faster than just about anything.
If you’re not a writer or cringe at the thought of writing your own sales copy, you can always hire a professional, however if you’re on a budget and have an adventurous spirit, writing your own ads can be a worthwhile option.
So how do you write sales copy that pulls sales? Let’s take a look.
Get their attention. You have about six seconds to grab the attention of your reader so you have to act fast. Verbalize your benefits at the onset. Use words and phrases that are enticing and compelling. Use color, large fonts and exclamation points. Get the readers attention in the heading and keep it focused in the body of the ad.
Benefits and Solutions. How is your product or service going to benefit the reader? How will it solve their problem? Does it offer a solution and how fast? List all the benefits. How will it make their life or business better?
Tell them why they can’t live without it. If someone’s going to buy something they have to know what’s in it for them.
Credibility. You must convey to your audience that you are credible. One of the best ways to accomplish this is by using testimonials. What have people said about your product? If someone has bought your product, email them and ask them to comment on it. Get their permission to quote them in an ad. Get several testimonials and use photos if your can. Better yet, include small audio clips in your copy. To hear someone verbally testify to something can be very convincing.
Emotion. Appealing to the emotions of your audience is an excellent way to attract attention. What emotions do your products or services generate?
What will trigger your reader’s response?
Money, beauty, health, success, more time and making life easier are all emotional triggers. If you can appeal to someone with making more money, looking more beautiful or having better health, and really appeal to that emotion, your ad copy will attract their attention and entice them to keep reading.