The most valuable thing you can collect if you are selling your book from a website when a visitor comes to your book's sales site is not their money... it's their email address and/or other contact information.
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Ok, back to collecting your website visitors contact information.
I know, I know you’re probably saying... "I'm an author. I want to write my book, sell my book and become a recognized expert. WHY do I need to get their contact information?"
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The simplest answer is: Because you will NOT become wealthy from the sale of your book. You will become wealthy and achieve celebrity status through the ongoing relationship you build with your readers.
If you don't know who they are, how can you continue to keep in touch with them – and they with you.
If you're an expert on the subject and they already have your book, don't you think they'll want MORE information and MORE books from you?
Your book makes you an expert on the subject, your interactions and relationships will propel you to a recognized expert and position you for long-term success – not just a one-hit wonder.
The service you need to collect email and contact information and automatically respond to the person is called an Autoresponder.
There are paid autoresponders and free autoresponders. Normally the free autoresponders paste their own marketing message at the bottom of the emails you send out.
Not the best scenario, obviously, but if you want to do this will limited or no upfront investment then a free autoresponder service will work just fine until you start to see profits coming from your book.
The service I use is a paid service called Aweber.
Do your own research and find a company that meets your needs. I recommend this service because it's been around for a long time and many of my high quality marketing friends recommend this to their clients and wouldn't continue to do so if it was a shoddy service.
What should you do with your autoresponder service when you get it?
1) You should place at least 1 or 2 "sign up" boxes on your book's sales page. You can offer an ongoing "newsletter". Or you can create a "special report" related to the subject of your book and offer it free to anyone who signs up.
The purpose of this sign up is to capture "visitor" information. This way even if the visitor doesn't order your book, you still have their contact information and can keep in touch to promote your book and yourself to them on an ongoing basis.
Maybe they won't buy your book, but because of your newsletter or special report, they might recommend your book to family and friends.
2) After PayPal.com and before your download page.
When looking at PayPal.com, we saw that after they took the person's payment for your book, they would send them back to your website.
The first page the person – now a client – should see is a "register" page. This page can simply ask for their name and email or you can have optional fields like address, phone number etc. Obviously the more information they are willing to provide the better for future contact with them.
This is a different list than those in #1. #1 is a list of people who visited your book's website who may or may not have purchased your book. These people are registered buyers.
History proves that it's far easier to get current clients to order more from you than trying to get someone who hasn't already ordered. Both lists are valuable – but this one is the most valuable to you for ongoing success.