Skip to main content

What Is Freelance Seo Writing?


SEO writing is one of the newer forms of freelance writing spawned by the Internet Age, and as such, SEO writing is an excellent way -- if at times a frustrating way -- for budding writers to cut their teeth in the freelance writing scene. SEO writing takes a fair amount of imagination and some engineering grit, but if you like puzzles, then freelancing as an SEO writer will interest you.

SEO, or "Search Engine Optimization," has its roots in the early days of the Internet. Once early Internet marketers realized they could manipulate search engine rankings with meaningless content and keywords, a whirlwind of keyword-stuffed web pages swept across the Internet, all designed to push their content -- and the products they sold -- to the top of search engine lists. This sharply increased user traffic and potential profits. It wasn't uncommon to see web pages with only a few short paragraphs of copy with large, seemingly-blank areas of space. However, if you highlighted these blank areas of space with a cursor, it would reveal massive strings of invisible keywords. SEO writers used to embed invisible keywords in text to rank the webpage higher in search engines for nearly any remotely-relevant search term.

Fortunately for good web design, search engine programmers became aware of this flaw, and they refined their search engines to ignore such obvious "keyword stuffing." This major change has made search engines rank web pages more relevant of the actual content and not the stuffed keywords. Content providers responded to this by developing SEO writing, which ideally gets the same results as open keyword-stuffing, but provides a better-designed, better-written page as well. It's a "best of both worlds" compromise: content providers willing to invest in SEO writing get to keep their high search engine rankings and readers get more smoothly integrated and keyword-dense text.

There are bad SEO writers and good SEO writers. Bad SEO writers aren't aware of exactly how search engines work, and will try stuffing text with ten or twenty commonly-used search terms ("sex," "money," and the like) ten or twenty times apiece, without caring whether the actual text reads well. These days search engines are sophisticated enough to ignore these kinds of transparent keyword-stuffing efforts, a defense which only good SEO practice can get around.

A skilled SEO writer:

- Uses only one or two search terms per page;
- Uses unique, natural-language search terms;
- Integrates search terms smoothly with text;

The difference between a good and bad SEO writer are in the results. Good SEO writers can provide actual results in the search rankings. Their SEO writing talents keep the client's web pages on the first page of search engine results and create additional revenue for the client. Bad SEO writers don't keep client pages in the first page of search engine results; they create nearly unreadable, transparently phony text, and don't get paid well at all. If you want to succeed as a freelance SEO writer, you first need to learn to be a good one.

Writing integrated text is often the most difficult part of good SEO writing. The rule is you should use each search term once or twice in a 250-word block of copy. This is fine if your search term is something like "bond portfolio," but what do you do if your search term is more like "high-yield gold investment bond package bonds"? This is where the "puzzle" aspect of SEO writing comes in: no matter how cumbersome your search term, you need to find a way to make it sound natural.

Skilled SEO writers employ some tricks for awkward keyword phrases, such as the following:

- Enclosing the search term in quotes (making it seem like a precise technical term, rather than just clunky phrase); and

- Defining the term at the opening of the article and using it further on, or drawing comparisons between two SEO terms (requiring you to refer to both frequently).

There aren't any hard-and-fast rules to integrate keywords effectively; every keyword set is different and every article has different needs. But with imagination, you can get your prose to read naturally while still being SEO-worthy. Just remember the other principal rule: don't overstuff keywords in text, but rather space your keywords adequately throughout the text.

Who offers SEO writing jobs? Virtually any company with enough money and enough willingness to maintain a high web presence. Be careful of the keyword lists you take on. Generally speaking, if the client has a long keyword list and he needs many keywords in his text, then most search engines will rank his webpage low and you may not be able to achieve the results he wants. To establish yourself as a freelance SEO writer (and to get some much needed practice in SEO writing), you'll probably need to take some of these jobs at some point. Take a look on freelance writing message boards, in classified ads, and make inquiries at local businesses who either have a web presence, or who you think are ready to develop one. Chances are excellent that companies with new websites can use a skilled SEO writer.

Keep at it, learn the tricks, and remember that SEO writing is a very in-demand skill. Once you build a reputation for yourself, you can command both higher prices and higher-profile (yet easier) assignments regularly.

Comments

Popular posts from this blog

Discover What Good Writing Is All About

Writing is a form of preserved talk, talk that has been pinned down on paper so the words can be heard again. The basic principles of good writing, apart, from grammatical correctness, might be presented as follows:

1) written sentences should sound like natural speech;

2) the words we use must be exact, fresh, full of strength and vitality. Picture making words are better than vague, general words;

3) fresh point of view will give flavor to the style;

4) humor will lighten it.

Though, it is true that written sentences should sound like natural speech, they fully present an image of the natural speech. The reasons for this are fairly obvious: natural speech is a great deal more than words; it is also tone of voice, facial expression, gestures, and even the speaker’s appearance.

The whole point of writing is to create something better than we really talk – something more interesting, more thoughtful, and more effective in every way, for “effectiveness is what matters, and if an expres…

Article Submissions - Pointing You in the Right Direction

All of you who have been thinking of publishing articles probably seem to be noticing a lot more ads showing up when you search Google for article submission sites. So what does this all mean for you?

Well it leaves you the choice of where you wish to submit your article to. Lately new software is out that can let people get an article directory up and running in just a couple of hours and it seems every little fish wants a piece of the action.

So how do you choose the correct article directory for your article submission?

Here are a few tips to get you in the right direction:

Design - You probably are asking yourself why the design of the article directory has anything to do with how good this directory is for you. Well it is, it shows how serious the owners of the site are taking it - the more professional and maintained it looks the longer the site will be online and the more popularity it will gain.

RSS Feeds - Make sure the article directory you are submitting your article to h…

Marketing for Writers When Writing Just Isn't Enough

Many writers write for the experience.

Others dream of having a number one best seller. Both are wonderful reasons for writing. What many fail to realize is that these two do not have to be mutually exclusive. With a little research, you can enjoy writing incredible stories and see to it that they generate a profit.

The first thing that is needed is a business like attitude toward the process. From day one you must:

1) Know your niche.
Research which books are popular in your genre. Go to bookstores and start reading popular authors in your field. Also pick up writing magazines and see what publishers are looking for today.

2) Know your audience. If you are writing for children, for example, know the developmental stage that a child reading your book needs to be and cater to them.

Ex. A five year old would not be a good candidate for a chapter book.

You can also talk to your future readers and find out what really sparks their interest.

Ex. If you are a sci-fi writer, you can go into…

How A Sense Of Wonder Makes Life Richer

It always amazes me when I meet someone who has a disdain for expansion of knowledge.

The other day, over lunch, I was arguing with a girl about a principle of abundance. I illustrated this principle with anecdotes about historically famous millionaires who had applied this principle successfully.

Her response: “I can't use this information. It doesn't come from my experience.”

Since her idea of reality was only what fell into her immediate experience she was discounting the possibility of knowing anything outside it. Yet, unless she was willing to acknowledge the possibility of something outside her immediate circle of influence, how could she invite the actuality of the experience. Unless one has a hypothesis, experimentation is not an option.

Here is another example. During a certain period of time, a friend of mine and I, while working and living in similar circumstances, developed a completely different view of reality. During this time, I read books on super-string theo…

Learn To Trust That Gut-Feeling

It just might save your life
Think of the many times throughout your life when you experienced a strange feeling that turned out to be an early warning of danger.

Use your early-warning radar.

Did you take heed of that warning and avoid the impending danger, or did you ignore your built-in early warning radar and walk right into harm's-way?

The funny feeling in the pit of your stomach or the feeling of the hairs on the back of your neck standing on end are ways of your body telling you that something is very wrong.

Any veteran police officer or soldier who's seen combat and lived to tell about it will explain that part of their survival was due to trusting their "gut-feeling" that they were in danger.

Here's how it works:
There is nothing magical about this sixth-sense. It's simply your body's first reaction to adrenaline entering your blood stream.

As your digestive system is being shut down to allow more blood to flow to your muscles, you get a queasy …

7 Blocks To Creative Thinking And How To Solve Them

Each of us has the power to be creative. It's part of our natural make-up as human beings. The trouble is that, too often, we block our natural creativity and so make errors in thinking and give ourselves more problems than we should. Here are 7 ways to open up your natural creativity and keep the channels unblocked.

1. Don't Make Assumptions. When we assume, we often make an "ass" out of "u" and "me". Assumptions are examples of lazy thinking. We simply don't wait to get all the information we need to come to the right conclusions. There is the story of the customer at the bank who after cashing a cheque and turning to leave, returns and says: "Excuse me, I think you made a mistake." The cashier responds, "I'm sorry but there's nothing I can do. You should have counted it. Once you walk away we are no longer responsible." Whereupon the customer replies: "Well, okay. Thanks for the extra $20."
Tip: When y…