Skip to main content

Principles To Follow In Copy Writing

Children are fond of copying almost anything they see, especially if it's performed by an adult. Most kids now are familiar with the computer, and the many features of this amazing thing. But copying is not always interpreted with its literal meaning. There's this process which is considered an art in itself that only well-experienced and dedicated persons can do, and this is called copy writing.

What then is copy writing? Since the birth of the internet, there have been a lot of opportunities for people who want to earn money. And copy writing is just one of them. Copy writing is defined as the art or process which involves writing marketing and sales related materials. Its primary objective is to promote a certain person, opinion, business, or idea. Different areas of business like business plans, sales letters, advertising, and other media are using copy writing. Through this process, the business is able to persuade readers or listeners to act.

Copy writing can't be done effectively by just any individual. The person responsible for carrying out this work must follow certain principles, like:

- Knowing your very own product, this is the foundation of effective and efficient copy writing; if you know what your product is, it is easier for you to be passionate and believe in such product. It is quite unethical to sell or advertise something that you haven’t tried yourself.

- Who are your customers? In order to write the best copy writing ever possible, you must know your target customer. Identify the specific person (he/she is an executive or a homemaker), their age range, sex, etc. what you're writing should suit your readers needs and not yourself. Test your website; most prospects leave the site because it is quite confusing or tedious.

- The benefits; your website's home page should not contain your mission; the people cares about what benefits you can give to them whether you can make them rich, entertain, feel better, or save time. If you can catch the reader's interest, then you're at it.

- You have to establish trust; credibility is one thing especially on the net where you can't actually see who your customers are, you can offer free trials, testimonials, guarantee for money back if they are not satisfied, and most of all, never forget to put your contact numbers, email addresses, or you can even put a picture of yourself. Make it appear as if you're sitting beside each other and talking.

- Use short headings since most people only scan a home page; you must be able to grab their attention.

- There are word which you should often not use like if, should, but, could, and the like. It is best for you to use words as proven, free, breakthrough, discover, learn, benefit, complete, first, exclusive, and other positive words. Avoid using too many 'me' or 'I'.

- Make it short but don’t disregard its quality.

- You have to create a sense of urgency, a time limit, for the reader to act immediately.

- You must be able to hook your prospects the very first time they enter your site.

- Grammar, spelling, and formatting; your sales effort can be killed all because of typos. Errors pertaining to grammar, exclamation marks, and caps are a big no in copy writing.

If you incorporate all this principles in copy writing, then it is a sure fire hit.


Popular posts from this blog

Discover What Good Writing Is All About

Writing is a form of preserved talk, talk that has been pinned down on paper so the words can be heard again. The basic principles of good writing, apart, from grammatical correctness, might be presented as follows:

1) written sentences should sound like natural speech;

2) the words we use must be exact, fresh, full of strength and vitality. Picture making words are better than vague, general words;

3) fresh point of view will give flavor to the style;

4) humor will lighten it.

Though, it is true that written sentences should sound like natural speech, they fully present an image of the natural speech. The reasons for this are fairly obvious: natural speech is a great deal more than words; it is also tone of voice, facial expression, gestures, and even the speaker’s appearance.

The whole point of writing is to create something better than we really talk – something more interesting, more thoughtful, and more effective in every way, for “effectiveness is what matters, and if an expres…

Article Submissions - Pointing You in the Right Direction

All of you who have been thinking of publishing articles probably seem to be noticing a lot more ads showing up when you search Google for article submission sites. So what does this all mean for you?

Well it leaves you the choice of where you wish to submit your article to. Lately new software is out that can let people get an article directory up and running in just a couple of hours and it seems every little fish wants a piece of the action.

So how do you choose the correct article directory for your article submission?

Here are a few tips to get you in the right direction:

Design - You probably are asking yourself why the design of the article directory has anything to do with how good this directory is for you. Well it is, it shows how serious the owners of the site are taking it - the more professional and maintained it looks the longer the site will be online and the more popularity it will gain.

RSS Feeds - Make sure the article directory you are submitting your article to h…

Marketing for Writers When Writing Just Isn't Enough

Many writers write for the experience.

Others dream of having a number one best seller. Both are wonderful reasons for writing. What many fail to realize is that these two do not have to be mutually exclusive. With a little research, you can enjoy writing incredible stories and see to it that they generate a profit.

The first thing that is needed is a business like attitude toward the process. From day one you must:

1) Know your niche.
Research which books are popular in your genre. Go to bookstores and start reading popular authors in your field. Also pick up writing magazines and see what publishers are looking for today.

2) Know your audience. If you are writing for children, for example, know the developmental stage that a child reading your book needs to be and cater to them.

Ex. A five year old would not be a good candidate for a chapter book.

You can also talk to your future readers and find out what really sparks their interest.

Ex. If you are a sci-fi writer, you can go into…

How A Sense Of Wonder Makes Life Richer

It always amazes me when I meet someone who has a disdain for expansion of knowledge.

The other day, over lunch, I was arguing with a girl about a principle of abundance. I illustrated this principle with anecdotes about historically famous millionaires who had applied this principle successfully.

Her response: “I can't use this information. It doesn't come from my experience.”

Since her idea of reality was only what fell into her immediate experience she was discounting the possibility of knowing anything outside it. Yet, unless she was willing to acknowledge the possibility of something outside her immediate circle of influence, how could she invite the actuality of the experience. Unless one has a hypothesis, experimentation is not an option.

Here is another example. During a certain period of time, a friend of mine and I, while working and living in similar circumstances, developed a completely different view of reality. During this time, I read books on super-string theo…

Learn To Trust That Gut-Feeling

It just might save your life
Think of the many times throughout your life when you experienced a strange feeling that turned out to be an early warning of danger.

Use your early-warning radar.

Did you take heed of that warning and avoid the impending danger, or did you ignore your built-in early warning radar and walk right into harm's-way?

The funny feeling in the pit of your stomach or the feeling of the hairs on the back of your neck standing on end are ways of your body telling you that something is very wrong.

Any veteran police officer or soldier who's seen combat and lived to tell about it will explain that part of their survival was due to trusting their "gut-feeling" that they were in danger.

Here's how it works:
There is nothing magical about this sixth-sense. It's simply your body's first reaction to adrenaline entering your blood stream.

As your digestive system is being shut down to allow more blood to flow to your muscles, you get a queasy …

7 Blocks To Creative Thinking And How To Solve Them

Each of us has the power to be creative. It's part of our natural make-up as human beings. The trouble is that, too often, we block our natural creativity and so make errors in thinking and give ourselves more problems than we should. Here are 7 ways to open up your natural creativity and keep the channels unblocked.

1. Don't Make Assumptions. When we assume, we often make an "ass" out of "u" and "me". Assumptions are examples of lazy thinking. We simply don't wait to get all the information we need to come to the right conclusions. There is the story of the customer at the bank who after cashing a cheque and turning to leave, returns and says: "Excuse me, I think you made a mistake." The cashier responds, "I'm sorry but there's nothing I can do. You should have counted it. Once you walk away we are no longer responsible." Whereupon the customer replies: "Well, okay. Thanks for the extra $20."
Tip: When y…