Skip to main content

Your Book Marketing Plan - Winning Strategies and Tips


Many authors hit a roadblock when it comes to putting together and implementing a book marketing plan.

You know you need to have one, you have a vague idea of what it needs to include, but pulling it all together into a step-by-step plan of attack is not nearly as easy as it sounds.

A good starting point is to break your plan up into major categories. From there, you can further define and set up strategies for each area of your book marketing plan.

The first thing that comes to mind for most authors and self publishers is book store sales. Makes sense doesn't it? That's where people buy books don't they? It's true that making your book available to the general public through bookstores is a very vital component of your marketing plan. However, it is just that -- one single component of your plan. There are many elements that will make up your book marketing plan and arranging to have your book available in bookstores is just one of them. Let's call that component #1:

Book Marketing Plan Component #1

Making Books Available in Bookstores
Now, it's one thing to secure placement for your book on the bookstore shelves, but now how are people going to know it's there? Customers can't (and won't) buy something they've never heard of. This is where the publicity component of your Book Marketing Plan comes into play. Setting up and ongoing publicity campaign is the number one way to drive customers to the bookstore to buy your book. We'll call this component #2:

Book Marketing Plan Component #2

Setting up and Implementing a Successful Publicity Campaign
Besides book stores, you can also sell your books to nontraditional book buyers like display retailers, book clubs, catalogs, gift retailers, volume buyers (think Costco and Price Club), corporations, foundations and foreign markets. We sell thousands of self published books to buyers like these all the time and targeting these buyers should make up a good portion of your book marketing plan. This will be component #3:

Book Marketing Plan Component #3

Non-traditional Markets
In this day and age, you would be making a big mistake if you didn't include the internet as a vital component of your Book Marketing Plan. The internet is the best way to directly reach your target customers. It is also the best way to sell to them since you cut out any third parties and retain 100% of the profits. There are many ways to research the internet to ensure that there is a demand for your book and the best ways to fill that demand.

Book Marketing Plan Component #4

The Internet - Your Book Website
These are the four most important components of your Book Marketing Plan. Now you must research each component individually to customize the approach you take for your book.

Comments

Popular posts from this blog

Discover What Good Writing Is All About

Writing is a form of preserved talk, talk that has been pinned down on paper so the words can be heard again. The basic principles of good writing, apart, from grammatical correctness, might be presented as follows:

1) written sentences should sound like natural speech;

2) the words we use must be exact, fresh, full of strength and vitality. Picture making words are better than vague, general words;

3) fresh point of view will give flavor to the style;

4) humor will lighten it.

Though, it is true that written sentences should sound like natural speech, they fully present an image of the natural speech. The reasons for this are fairly obvious: natural speech is a great deal more than words; it is also tone of voice, facial expression, gestures, and even the speaker’s appearance.

The whole point of writing is to create something better than we really talk – something more interesting, more thoughtful, and more effective in every way, for “effectiveness is what matters, and if an expres…

Article Submissions - Pointing You in the Right Direction

All of you who have been thinking of publishing articles probably seem to be noticing a lot more ads showing up when you search Google for article submission sites. So what does this all mean for you?

Well it leaves you the choice of where you wish to submit your article to. Lately new software is out that can let people get an article directory up and running in just a couple of hours and it seems every little fish wants a piece of the action.

So how do you choose the correct article directory for your article submission?

Here are a few tips to get you in the right direction:

Design - You probably are asking yourself why the design of the article directory has anything to do with how good this directory is for you. Well it is, it shows how serious the owners of the site are taking it - the more professional and maintained it looks the longer the site will be online and the more popularity it will gain.

RSS Feeds - Make sure the article directory you are submitting your article to h…

Write About Something That Will Change Your Life!

It's been said that you should "write about what you know". It's also been said that doing that condemns you to a life of boredom as you'll never grow beyond your current limitations.

Not very helpful, is it?

It's also been said that you should write about what you're passionate about, interested in or otherwise taken by, as you'll spend so much time researching it, writing it and rewriting it, that it had better light your fire, or it will drive you insane. And then again, others say don't tackle a topic you know nothing about, you should write what you know....

And so we go around in ever decreasing circles.

I actually subscribe to the "write what you know" line of thought, but with a bit of a twist. I encourage writers to write about what they know on an emotional level.

Try writing a story that heals YOU. Emotions are the universal language. We all feel the same feelings, we may just experience them in different ways. We all recogni…

How to Write Your Op-Ed Piece

Op-ed articles, also known as opinion/editorial articles, are a great way for aspiring writers to publicize their work and, in exchange, receive an amazing amount of publicity for free. You can write an op-ed piece and get it publicized provided you follow these simple rules.

Before you begin to write, you need to target which newspaper you would like your article to appear in. You stand a greater chance of getting into your local paper than in a national publication like  New York Times, The Wall Street Journal, or USA Today. Still, if one of the national publications appeals to you, then give it a try.

1. Follow the rules. Every newspaper has guidelines on what their specific requirements are. Familiarize yourself with these guidelines and stringently hold yourself to their requirements. Failure to do so will mean you will be rejected.

2. Write with precision. Newspapers do not like verbose writers, unless it is for a feature piece and it is for a high end publication, such as The …

FREE BOOK DOWNLOAD META-THEATER OR THE GOLDEN FLEECE OF POETRY BY KHALIL-GHIBRAN

(P R I C E L E S S) META-THEATER OR THE GOLDEN FLEECE OF POETRY BY KHALIL-GHIBRAN SEPARATED INTO ACTS CONTAINS EDITED, REVISED MATERIAL INCLUDES WORK FROM PREVIOUSLY PUBLISHED KHEOPS AND THE CHAMBER CHOIR FOR TEARS, JOY, AMAZEMENT, FULFILLMENT, WONDER COPYRIGHT 2015 ALL RIGHTS RESERVED
Download here


After Fire Comes The Rain by Khalil-Ghibran Act 1: You Don't Have To Wait For Heaven

After Fire Comes The Rain by Khalil-Ghibran Act 1: To Love or To Die Full Audiobook

Books: https://www.khalil-ghibran.com/p/books.html?m=1

KHGH Store: https://teespring.com/stores/khgh-store

https://www.amazon.com/After-Fire-Comes-Khalil-Ghibran-ebook/dp/B01GNFW8FU

Khalil-Ghibran is back to revive the genre of Poetry for the 21st Century with 'After Fire Comes The Rain'.

Previously featured in Eber & Wein Publishing's 8th Anniversary Edition of 'Where The Mind Dwells', Khalil-Ghibran mixes his affinity for classic poetry with his own mystical, modern and philosophical style.

From start to finish, his writing flows and keeps the reader mesmerized, unable to exit the poetic labyrinth until the very end.