Skip to main content

What Kind Of Things Do Successful Headlines Offer?


Making similar claims, find a unique, underused advantage and base your headline on this particular point. Doing so gives you an authentic and original position in the minds of your consumers.

Simplify life by offering a solution that’s both quick and easy to apply. With time being the most precious current resource, anytime you can offer a time saving bonus feature in your headline, you should do so. Your prospects and customers work long and hard. They’re pulled this way and that way. By the end of the day, they’re exhausted – physically and mentally. 

Now imagine your prospect scouring the Internet for information on a particular topic. Various solutions are available but most require an investment of time and energy, something that’s in short supply. Suddenly, your headline leaps off the screen, offering a near-instant solution that’s virtually effort free. Your headline is too tempting to ignore. So your prospect is captivated from the start… giving you a much better chance of making the sale.

Now if you can guarantee a particular result, that’s even better. But if you’re going to mention your guarantee in the headline, it should be a powerful, ‘no holds barred’ type of guarantee -- a guarantee with teeth. 

In short… 

The most important thing a headline delivers is a relevant benefit -- preferably a benefit no one else can match. Add fast action, convenience and a guarantee.

Big New Benefit + Quick & Easy Solution + Guaranteed Results =   Powerful and Appealing Headline 

Here are a few examples of strong headlines with a combination of appeals:

“How To Create Your Own Hot, Best-Selling Information Product On Your Favorite Subject In Less Than 3 Hours – Guaranteed 100%!”

Ultimate Copywriting
Learn To Write Persuasive Copy With This Copywriter Coaching Program That Includes Personal Feedback


“Want To Write Copy That Can Make You Rich? Here’s My GUARANTEED, Market-Tested, A-Z Formula For Writing Words That SELL -- Plus $979 Worth Of FREE BONUSES -- If You’re One Of The First 47 People To Respond To This One-Time-Only Offer!”

“Sell More Suits At Full Price TODAY Than You’ve Ever Sold In A Single Day Before! Remarkable Quick New ABC Technique Fills Your Store With Customers Eager To Buy More Suits, Shirts, Dress Pants, and Ties Than Ever… And At Full Price – Guaranteed!”

Comments

Popular posts from this blog

Top 10 [FREE] Writing Courses on Youtube That Are Packed With Massive Value

This is a friendly reminder that the best things in life really are FREE, and that includes full spectrum writing courses on Youtube that teach you just about everything you will need to know about operating as a competent, reliable, and skilled copywriter. Sure, you could pay for courses and there's nothing wrong with that. But why not take advantage of a free opportunity? Here are  Top 20 [FREE] Writing Courses on Youtube That Are Packed With Massive Value. 1. Simple Learning's Copywriting Course In this course, writers will learn how to write write product descriptions, multiply sales, and how to influence your readers. Course contains very little fluff - only the most important principles are shared throughout the video.  2. Simplilearn's Full Course Content Marketing Tutorial For Beginners Every content writer and marketer wants that coveted #1 spot on Google. Heck, most want to get to the front page at the very least. This course is all about ranking high on Google an

Article Submissions - Pointing You in the Right Direction

All of you who have been thinking of publishing articles probably seem to be noticing a lot more ads showing up when you search Google for article submission sites. So what does this all mean for you? Well it leaves you the choice of where you wish to submit your article to. Lately new software is out that can let people get an article directory up and running in just a couple of hours and it seems every little fish wants a piece of the action. So how do you choose the correct article directory for your article submission? Here are a few tips to get you in the right direction: Design - You probably are asking yourself why the design of the article directory has anything to do with how good this directory is for you. Well it is, it shows how serious the owners of the site are taking it - the more professional and maintained it looks the longer the site will be online and the more popularity it will gain. RSS Feeds - Make sure the article directory you are submitting

How To Generate Repeat Sales With Your Self-Published Book

The most valuable thing you can collect if you are selling your book from a website when a visitor comes to your book's sales site is not their money... it's their email address and/or other contact information. If you have no clue how to create a website, do not worry about feeling intimidated. It is actually a lot easier than you think. You can also learn a lot by doing a search for a phrase at Google.com like "how to make a website" and "free html tutorial." You will find tons of very good free training that way and can learn how in no time. Anyone can learn the basics of creating a website in just one day. Ok, back to collecting your website visitors contact information. I know, I know you’re probably saying... "I'm an author. I want to write my book, sell my book and become a recognized expert. WHY do I need to get their contact information?" How To Make Money Writing Easy, 350-500 Word Web Articles If You Can Type, You