Skip to main content

Building Relationships Through Your Sales Copy


Whenever you try to sell anything you need to build a relationship with your reader. Few people will buy without this vital connection between you and those reading your sales copy. It doesn't matter what sort of sales copy you are using. It can be a small classified ad or a full-blown Sales page. Unless you can build up this vital relationship with your reader you will make little or no sales.

How do you define a relationship built on merely reading your sales copy? It is the feeling a reader will have about you when reading your ad or sales letter. Your aim with any of your sales copy is to build a good rapport with your reader.

What sort of feelings do you want to create in your reader?
1. Empathy
2. Your product/service can help them resolve their problem
3. Trust
4. Need to buy

A feeling of empathy: Your reader wants to feel that you understand their needs and wants. When you sympathize with your readers' needs they will be able to form a bond, they will be able to say, "yes this person understands what I want and understands the problems I am facing."
Creating a feeling that you can and will help them resolve their problem. Do not just reel off facts and figures. Show your reader positive and strong reasons why your product will help them. In this way they will feel that you are genuinely interested in solving their problems and really have a product /service that will do this.

Trust is the main ingredient in building a relationship with your potential customer. Sales can be made or lost on this all-important feeling. When people build trust in you and your product/service they will buy.
How do you achieve this?
1. Personalize
2. Empathize
3. Persuade
4. Prove your trustworthiness

Create the need to buy your product

1. State the problem your reader has and emphasize their need to resolve it. Declare your USPS (unique selling position) State what your product/service can do and how it will greatly help your reader solve a problem or satisfy a desire.
More techniques that will help you build a relationship.
1. Use of "trigger words"
2. Presenting your sales copy (this reflects on you as a professional)
"Trigger words" are words that touch your reader's emotions. They make them feel good and be more inclined to buy. for example: Do not just "build your business" "skyrocket your business." You can see one trigger word can make your reader feel elated and optimistic that this can happen. With this feeling in mind a sale is very much more likely, and you have achieved this with one word. When you use these trigger words you will build a good rapport with your prospective buyer, and increase your chances of a sale.
Presentation is critical to the overall impression your visitor will get about you. When your ads and sales pages look good your reader will be impressed and perceive you as a true professional. First impressions are indeed lasting and if your visitor sees you as a professional they will build a good relationship with you as they read your copy.

So next time you send out an ad however small remember that everything your reader sees in your copy will build a relationship and can make or break your sale. Strive to impress your reader, build a relationship and then close the sale with your stunning ad copy.

Comments

Popular posts from this blog

Top 10 [FREE] Writing Courses on Youtube That Are Packed With Massive Value

This is a friendly reminder that the best things in life really are FREE, and that includes full spectrum writing courses on Youtube that teach you just about everything you will need to know about operating as a competent, reliable, and skilled copywriter. Sure, you could pay for courses and there's nothing wrong with that. But why not take advantage of a free opportunity? Here are  Top 20 [FREE] Writing Courses on Youtube That Are Packed With Massive Value. 1. Simple Learning's Copywriting Course In this course, writers will learn how to write write product descriptions, multiply sales, and how to influence your readers. Course contains very little fluff - only the most important principles are shared throughout the video.  2. Simplilearn's Full Course Content Marketing Tutorial For Beginners Every content writer and marketer wants that coveted #1 spot on Google. Heck, most want to get to the front page at the very least. This course is all about ranking high on Google an

[SPONSOR] Mine Crypto With Your Phone For Free Now

Download the app and start mining with Android today Use PROMO Code: BBC896 to earn a 1.00℅ bonus on everything you mine The Road To Mass Adoption It’s common for cryptocurrencies to talk about seeking mass adoption. It’s far less common for them to make tangible progress towards that goal. Instant Cryptocurrency Payments We have a global patent pending on a technology that allows instant cryptocurrency payments. Instant payments will initially be in ETN but our patent also covers Bitcoin and other cryptocurrencies. The ability to SPEND ETN instantly is only half the equation. We are developing an API that will allow easy integration to ACCEPT ETN instantly. This means it will be simple to allow an ecommerce system to give instant check out, and even allow easy integration into ePOS systems (electronic point of sales systems or tills). USD 3 trillion opportunity By giving access to the 'gig economy' for the first time to over 350 million unb

[VIDEO] Dan Peña - How To Create Deal-flow | QLA Audio Newsletter

Dan Peña - How To Create Deal-flow | QLA Audio Newsletter Dan explains how to get started in Merger & Acquisition transactions. Known as the $50 Billion man, Dan has been the Chairman of over 50 firms and regularly holds Quantum Leap Advantage seminars out of his 15th Century castle in Scotland. He has created billions in equity value on behalf of his colleagues. One of his most recent mentees completed a $500 billion deal to create NEOM, the city of the future. Recording circa the mid 90s. Dan's website: https://www.danpena.co.uk/qla-for-dummies/ Here's the secret to becoming a great copywriter: http://bit.ly/2Ko76yU You are about to get full-blown access to money-making software that's jammed thousands of dollars into my forex account in the last few months: http://bit.ly/2kopNGi Never Seen Before! This Smart And Easy To Use Software Is Helping Forex Traders To Increase Their Profitability With Any System: http://bit.ly/2kVCnx6 Bots Room Has Be