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Showing posts from December, 2018

Off To See The Wizard

Do you remember the story of “The Wizard of Oz”?  In this story we saw the characters of Dorothy, who had wanted to run away from home because she thought there was a better place somewhere.  We also met the scarecrow who believed he had no brain, the lion who thought he had no courage, and the kindly tin man who assumed he had no heart.

Together the four of them set off to the Emerald City to find the wizard in hopes that he could bestow upon them these virtues and find a way for Dorothy to go back home.

Even though Dorothy had thought she had wanted to be somewhere else, once she arrived in Munchkin Land she realized that hers dreams of being in a different place were not what she thought they would be.  Disappointed in the reality she desperately wanted to return to Kansas and be with her loving family.

How many of us can relate to their dilemma? For some reason we think there is greener pasture on the other side or that we do not possess the characteristics necessary to fulfill o…

Zero Cost Self Publishing

Self publishing can actually cost you little or nothing! In fact, if you’re paying to self-publish your book, you’re missing out on an incredibly valuable resource to make your book a winner.
Ever heard of product placement in movies? The star walks into the kitchen, opens the refrigerator and pulls out a can of coke. The concept had it’s early beginnings when E.T. was lured from his hiding place with Reece’s Pieces. And it reached its zenith in the movie Castaway (the whole film could have been seen as a subtle infomercial for FedEx). Corporations pay money for that sort of stuff. And you can understand why. It’s the equivalent of an endorsement of the product by the star or the movie itself.

How can you do that with your self-published book? It’s not difficult. I know one author who wrote a book on business etiquette and mentioned several specific business machines. Before she self published the book, she went to the manufacturer, let the director of marketing know about the produ…

What Kind Of Things Do Successful Headlines Offer?

Making similar claims, find a unique, underused advantage and base your headline on this particular point. Doing so gives you an authentic and original position in the minds of your consumers.

Simplify life by offering a solution that’s both quick and easy to apply. With time being the most precious current resource, anytime you can offer a time saving bonus feature in your headline, you should do so. Your prospects and customers work long and hard. They’re pulled this way and that way. By the end of the day, they’re exhausted – physically and mentally. 

Now imagine your prospect scouring the Internet for information on a particular topic. Various solutions are available but most require an investment of time and energy, something that’s in short supply. Suddenly, your headline leaps off the screen, offering a near-instant solution that’s virtually effort free. Your headline is too tempting to ignore. So your prospect is captivated from the start… giving you a much better chance of…

The Crusades Of Writing

This article does not discuss what to write or how to write, but merely a favorite – why to write.

The world appears in its dissatisfactions. Potential lies in the prospect that desires to change it, and prosperity lies in the chaotic chase that has already begun. Writing is barely a provision of the many to choose from.
Any man can breathe. Any man can disembowel liquid. Any man can write.
Writing becomes a necessity when the worthier elements of life like love and joy, become pursuits instead of possessions. Those who like to mouth ‘I love to write’ might as well have ‘loved to bungee jump’. So often, writing is an escape rather than a commitment, an alternative rather than a motive, a hobby rather than an involvement.
The difference between writing, when writing is the object of a desire, and writing, when it is the dearth of one, is similar to the difference between consuming food through your mouth or your nostrils. One is precise; the other is either foolhardy or deliberate.
A…

The Bottomless Notebook

Reading through a writer's notebook or journal is like discovering pearls, rubies and diamonds amidst a pile of rubble.

That little notebook is a powerhouse of ideas for every writer: The more you write down bits and pieces of your thoughts and observations, the more you are adding into the well of ideas for future works.

Here are a few things you can record in your notebook or journal, so that in case you run out of ideas to write about, you can refer to it:
Your Shoeboxed Life: Write what you know, feel and experience. Jot down snippets of events in your life. Write a sentence or a paragraph about a funny, embarrassing, happy or infuriating experience.

The Interesting People. Scribble descriptions of people you meet every day. How do they react in certain situations? How do their names fit their image?

A Word a Day. Whenever an interesting word catches your attention, write it down. It may have a different meaning for you a month or a year from now. If you keep a list of words…

The Billionaire Writer's Secret

During a career spanning twenty-five years of novel, film, and television work, I've two major tools most valuable: the yogic “chakras” for characterization, and Joseph Campbell’s model of the Hero’s Journey for plot structure.

These are not random choices, nor were they selected because of the many intelligent and thoughtful essays on their relationship to successful film or world myth.

Rather, they are important because they create a connection between the inner world of the writer, and the external world of the finished work—and the reader.

A plot structure is nothing more than a tool for organizing events in temporal sequence. While there are more such structures than there are professional writers, few of them meet what thousands of students consider a critical test: are they actually easy to use and apply? A simple tool, however limited, can be of greater use than a complicated tool that requires years to master.

Remember: you will achieve real quality in your writing onl…

Your Book Marketing Plan - Winning Strategies and Tips

Many authors hit a roadblock when it comes to putting together and implementing a book marketing plan.

You know you need to have one, you have a vague idea of what it needs to include, but pulling it all together into a step-by-step plan of attack is not nearly as easy as it sounds.

A good starting point is to break your plan up into major categories. From there, you can further define and set up strategies for each area of your book marketing plan.

The first thing that comes to mind for most authors and self publishers is book store sales. Makes sense doesn't it? That's where people buy books don't they? It's true that making your book available to the general public through bookstores is a very vital component of your marketing plan. However, it is just that -- one single component of your plan. There are many elements that will make up your book marketing plan and arranging to have your book available in bookstores is just one of them. Let's call that compone…

Discover What Good Writing Is All About

Writing is a form of preserved talk, talk that has been pinned down on paper so the words can be heard again. The basic principles of good writing, apart, from grammatical correctness, might be presented as follows:

1) written sentences should sound like natural speech;

2) the words we use must be exact, fresh, full of strength and vitality. Picture making words are better than vague, general words;

3) fresh point of view will give flavor to the style;

4) humor will lighten it.

Though, it is true that written sentences should sound like natural speech, they fully present an image of the natural speech. The reasons for this are fairly obvious: natural speech is a great deal more than words; it is also tone of voice, facial expression, gestures, and even the speaker’s appearance.

The whole point of writing is to create something better than we really talk – something more interesting, more thoughtful, and more effective in every way, for “effectiveness is what matters, and if an expres…

Copywriting Questions And Answers - The World Of Online Copywriting

Online copywriting has become a multi-billion dollar resource for companies that utilize the internet. There are ads, publications, banners, websites and articles that are written by freelance copywriters through the internet. Copywriting persuades or draws attention to whatever is being promoted. Good online copywriting invites a person to actually read the ad whereas bad copywriting can quickly be navigated away from.

The internet has turned into a billion dollar revenue source for thousands and thousands of companies throughout the world. Online copywriting is more often associated with a form of article called a Search Engine Optimized (SEO) article. The SEO copywriter writes articles, varying in lengths, to fit a series of keywords or phrases that will turn up prominently in an internet search through such search engines as Google or Yahoo.

The web copywriter must be internet savvy. Often links are used within the article that will direct the reader to an additional webpage. On…

Building Relationships Through Your Sales Copy

Whenever you try to sell anything you need to build a relationship with your reader. Few people will buy without this vital connection between you and those reading your sales copy. It doesn't matter what sort of sales copy you are using. It can be a small classified ad or a full-blown Sales page. Unless you can build up this vital relationship with your reader you will make little or no sales.

How do you define a relationship built on merely reading your sales copy? It is the feeling a reader will have about you when reading your ad or sales letter. Your aim with any of your sales copy is to build a good rapport with your reader.

What sort of feelings do you want to create in your reader?
1. Empathy
2. Your product/service can help them resolve their problem
3. Trust
4. Need to buy

A feeling of empathy: Your reader wants to feel that you understand their needs and wants. When you sympathize with your readers' needs they will be able to form a bond, they will be able to say…

Book Publishing From A Book Publisher's Point Of View

Many writers aspire to write books. Writing a book is a long, involved, difficult process. Book publishing is harder. A writer may submit his book repeatedly only to be turned down. The writer may eventually succeed. Wouldn't it have been easier to get published the first time? Is that possible?

You can improve your chances of a publisher accepting your book manuscript if you understand more about what happens at the publisher's desk. Book publishers are busy people with several projects bombarding their desks every day. They must decide quickly about what will sell. They must also delegate their time efficiently to keep the business running. Only occasionally do publishers actually seek out work. Let's look at a typical work day of a publisher to help you understand book acceptance and book publishing.

PERSIST AND PERSEVERE

Writers must be persistent. Regardless of how many times a publisher rejects your book manuscript and throws your ideas in the trash, you have to k…

Book Proposals 101.: What Publishers Want

Lots of writers like to talk about writing books. You hear very few talking about writing book proposals. Maybe that's why it's easy to forget that a strong book proposal is the first step to getting a great deal for your non-fiction book. It's where you make the big pitch and tell the editor everything that's going to make him or her want to buy.

A book proposal is also a great time saver for you because you'll find in the course of researching your book proposal whether or not your idea is viable, or whether your category is already crowded with similar books.

Here are the parts that make up a book proposal, and a few tips on how to make it really stand out to a potential publisher.

Title Page

This is the first page of the book proposal. Your title should be centered and printed about two-thirds of the way down the page. In the bottom left hand corner you'll type in your name, address, phone number, email address and the name and contact information for your…

Book Development: How To Create Tantalizing Titles And Sensational Content

Years ago when Napoleon Hill's famous manuscript on building wealth was ready for publication, it had no title.

His publisher called and said, "If you don't come up with a title by tomorrow morning, I'm going call it "USE YOUR NOODLE AND MAKE A BOODLE." Distraught, Napoleon Hill began playing with words and throughout the course of the night came up with the classic title, "THINK AND GROW RICH."

Have you read Think and Grow Rich? [If not, you need to head to your local bookstore, or library, and pick up a copy.]

It is one of the most best selling books of all time – probably due to its name.

Hey, it's a great book because of what's inside the book. The contents are incredibly powerful ...but, I'm not sure how many people would have bought it with a title like Use your Noodle and Make a Boodle.

Would you have? Not me.

There are many, many other examples throughout history where books were written and published unsuccessfully... until th…

Article Writing Secrets: Where Do I Get Ideas?

Where Do I Get Ideas?

That's the most common question I get from fellow writers looking to break into article marketing. The truth? Steal them.

Yes, you literally steal ideas and twist them a bit to make them fresh – make them yours.

That leads to another question, how do you make old ideas yours so that they're fresh, new and – dare I say – revolutionary?

Actually, it's not as tough as you may think. Here's a quick and easy formula I use for turning old content into something new:

1.Find an old text. Dust off articles, books and home-study courses from your industry and find content that may be useful to your audience. I know what you're thinking. “What about copyrights, Lisa?” Good question. Unless you plan to republish entire blocks of text from the source material, you won't run into any problems. See the following points to find out why.

2.Pull out key points. Look at the information and pull out the salient points that really jump out to you. I usually …

Article Writing 101

One of the best ways to launch your home business to the next level is through article writing. This concept has proven to be one of the most effective viral marketing techniques for developing your work from home business. You submit your composition to the internet through article  directories, article sites, E-mail groups, distribution lists and article announcement lists. These sites are visited by thousands of people on a daily basis. The potential for your internet business success is enhanced with every article that you write and submit.

Unfortunately, many people do not think that they can write an effective article. This could not be further from the truth. Your ideas, your experiences and your insights can be shared with your potential readers. Your features can not only be interesting, but you might communicate an idea that could change your audience. There is something in your life that is worth writing about. You need to coax your insights out of your head and unto a pie…

Article Submitting: How To Study A Publisher’s Website

There are many websites that will host your articles on the Internet. Some small, some large, some with guidelines, some without, some support streams of topics, some have a limited focus, some charge a fee and some are free.

With so many places to post your articles how can you maximize distribution with the least amount of effort? You can do so by being selective. Post your articles only on sites that support your topic, have integrity, and have a win/win approach. Since no two websites are alike. Here are a few features to watch for when considering your articles for submission:

1. Search capabilities. When you are at the website is there a search feature visitors can use to find a certain topic? If the page or pages list articles one after the other down a long page readers will not get past the first 20 names. Actually they will not even read that many. Web viewers do not have the patience to scroll through rows of titles trying to find the right subject.

2. How user friendly is…

Article Submissions - Pointing You in the Right Direction

All of you who have been thinking of publishing articles probably seem to be noticing a lot more ads showing up when you search Google for article submission sites. So what does this all mean for you?

Well it leaves you the choice of where you wish to submit your article to. Lately new software is out that can let people get an article directory up and running in just a couple of hours and it seems every little fish wants a piece of the action.

So how do you choose the correct article directory for your article submission?

Here are a few tips to get you in the right direction:

Design - You probably are asking yourself why the design of the article directory has anything to do with how good this directory is for you. Well it is, it shows how serious the owners of the site are taking it - the more professional and maintained it looks the longer the site will be online and the more popularity it will gain.

RSS Feeds - Make sure the article directory you are submitting your article to h…

An eBook Publisher's Dilemma: Should I Use PDF or Exe Format?

If you write and publish eBooks, sooner or later you will probably be faced with a dilemma - should you create your eBooks as .exe files or .pdf files?
PDF, which stands for Portable Document Format, is the file extension for files created with Adobe Acrobat.
Exe, which stands for 'executable', is the extension for files created by eBook compilers.
PDF is widely considered to be the 'industry standard' for eBook publishing, and for good reason. Here are some of the advantages of PDF files over exe files:

With most eBook compilers you have to set up each page of your eBook as a separate web page. With Adobe Acrobat you can use a single MS Word file as the source document.
PDF files automatically number each page - exe files don't.
PDF files are very easy to edit - you can insert pages, replace pages and delete pages (and the page numbering is automatically adjusted).
Printing from a PDF file is much easier than printing from an .exe file.
The 'bookmark' column o…

Putting The Critics In Their Place

I once read that if you were a writer, it wasn't enough to just write. "You must publish what you write" was the given advice. I believe that's true and it's great advice. But when you do that, you have to know at least three things are going to happen: 1.) Someone will like your writing. 2.) Someone will dislike your writing. 3.) Someone won't care! If you allow all these reactions to make or break you, you'll be on an endless emotional roller coaster ride. You can smooth out the peaks and valleys, though, if you ask yourself a few questions.

Who is Saying it?

You may have heard the saying "consider the source". That's important when you're weighing any commentary on your work. In the case of teachers, editors or book reviewers, you want to be confident that the person is truly objective and knows what they're doing. If you're sure of them, you can take what they say, good and bad, and learn from them. These aren't people o…

Choosing The Right Writer

Ever made a decision that you really wish you hadn't? We all have, so, you're in good company, but when it comes to copywriters, what company do you want to keep?

There are a lot of writers out there. The strange thing is that there are an awful lot of inexperienced writers out there who have:

- An over inflated sense of their own value
- A severely impaired sense of their own ability
- A wholly inadequate business knowledge
- A plain daft charging structure!

I can see you're smiling! That tells me that you've either met them, come across them, or worse - you’ve actually hired them!

After 25 years as a copywriter covering the whole spectrum literally from A-Z, I think I have earned the right to ask … why?

But how can you spot them and avoid them? How do you judge what's good, bad and simply awful?

1. Read their website… carefully

Is it littered with spelling mistakes, or does it make daft claims about their wives' expensive habits? Does it ring with hyperbole…

How To Find A Job Writing Grant Applications

Do you have what it takes to land a job doing grant writing?  Many people are looking for ways to develop a freelance business, but unless you know what it takes to do so, you might as well stop trying.  There are several fields in which you can learn and have many jobs waiting for you.  But, in others, you will need to properly be prepared for them before they pass you by.  Here, we will talk a little about how to find jobs in grant writing.

First, we would like to touch on what you need to do to get those freelance grant writing jobs.  You will need to provide your future employment offers with samples of your work.  If this is your first assignment, you may need to create a few samples to provide.  In any case, you may also need quite a bit of training in the areas in which you will write.  For example, if you plan to write on technical subjects you will need to know about these as well as learning how to write.

Once you have the required knowledge, you can begin your search for …

Article Writing Tips From Spongebob Squarepants

Wisdom can be found in the most unexpected places. Today, wisdom bubbled up from a pineapple under the sea. I suddenly realized that everything you’d want to know about writing articles for your website can be taught by SpongeBob SquarePants and his friends.

When you write for your newsletter, blog, or website, which character are you most like?
Squidward: Squidward is B-O-R-I-N-G. When writing articles, are you a Squidward? Do you just get the words down on paper or are you finding a fun twist to entertain your audience and keep them coming back for more? Take time to make your articles stand out from the thousands of other dull articles out there by including personal stories or just having fun while writing. For instance, this article could be entitled "How to Write a Good Article", but would it stand out from the hundreds of other articles about article writing? Probably not.

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