Skip to main content

9 Easily Doable Tips for Better Copywriting


Avoid the wimpy verbs—is and be.


These “do-little” verbs only occupy space and state that something exists.  So don’t write, “There is one simple omission that can transform a sentence from boring to brilliant.”  Do write, “One simple omission can transform a sentence from boring to brilliant.” Similarly, avoid, “We will be running the new program from our Dallas office.”  Instead, opt for “We will run the new program from our Dallas office.”
Place the longest item at the end of a series.
Start with the simple and work toward the complex.  It’s less confusing and makes a more memorable ending to the sentence.  If you have a series like “He was always later that Joan, loud and boring.”  Opt for “He was loud, boring and always later that Joan.”

Specifics are more convincing.


Unless you must for legal reasons, don’t use words like many, several, approximately, nearly and other such mushy weasel modifiers. Specifics tell your audience that you know what your product can do based on tests, research, results, etc.

Modify thy neighbor.


Neighboring clause, that is.  Make sure your modifiers apply directly to the pertinent clause in question. Do this and you’ll avoid such gaffes as “I collided with a stationary truck coming the other way.  (The truck wasn’t coming the other way, it was stationary.)  Better to tell the judge “I was coming the other way and collided with a stationary truck.”
(You’ll still pay the penalty for running into a truck, but at least you’ll come across as sober.)


Use single verbs to avoid doublespeak. 


Single verbs can often do the work of two similar verbs.  Instead of “The computer was operating and running smoothly,” go for “The computer was running smoothly.”  Or, instead of “He was empty and ran out of gas,” go for the more direct “He ran out of gas.”

Vary sentence length.


A string of sentences all the same length can be boring.  Start with a short sentence or at least a medium-length one, then go long, short, medium or any combination thereof.  Imagine a person talking in sentences that are all the same length.

Robotic.  


Are your sentences like the Energizer Bunny?
They go on and on. Just because you’re conveying legal or complex technical information, doesn’t mean you have to use serpentine sentences that never seem to end. Instead of saying “Laser beams, which have many properties that distinguish them from ordinary light, result from the emission of energy from atoms in the form of electromagnetic waves.” Break up and re-phrase: “Laser beams have many properties that distinguish them from ordinary light. They are produced when atoms emit energy in the form of electromagnetic waves.”

Go short and sweet.


Why use a 4- to 5-word phrase when a 1- to 2-word version will do nicely—with no loss in meaning?  Statements like “in view of the fact that” can be easily reduced to “since” or “because.” Word economy is particularly important, especially when you’re paying for premium ad space in a major publication.

Don’t overstate the obvious.


Redundancy is good for space travel, but not for clear writing.  Phrases like "anticipate in advance," "totally finished," or "vital essentials" will drive your readers crazy and communicate very little. The same goes for stringing two or more synonyms together like "thoughts and ideas" or "actions and behavior.”  It makes readers wonder if you really meant to say two different things or just wanted to reinforce one word with a needless synonym.

Comments

Popular posts from this blog

Top 10 [FREE] Writing Courses on Youtube That Are Packed With Massive Value

This is a friendly reminder that the best things in life really are FREE, and that includes full spectrum writing courses on Youtube that teach you just about everything you will need to know about operating as a competent, reliable, and skilled copywriter. Sure, you could pay for courses and there's nothing wrong with that. But why not take advantage of a free opportunity? Here are  Top 20 [FREE] Writing Courses on Youtube That Are Packed With Massive Value. 1. Simple Learning's Copywriting Course In this course, writers will learn how to write write product descriptions, multiply sales, and how to influence your readers. Course contains very little fluff - only the most important principles are shared throughout the video.  2. Simplilearn's Full Course Content Marketing Tutorial For Beginners Every content writer and marketer wants that coveted #1 spot on Google. Heck, most want to get to the front page at the very least. This course is all about ranking high on Google an

How to Multiply Your Freelance Work

You can turn your $200 fee to write a press release into $2,000 to  carry out an entire PR campaign simply by convincing clients to  invest in campaigns, instead of individual assignments. Campaigns  achieve better results and cost less in the long-term for clients, compared to individual assignments. And, of course, as the  freelancer, you get paid much more for turning out a succession of  assignments that assimilate a successful campaign. Here's how to multiply your writing sales by convincing clients to  invest in long-term campaigns, instead of short-term individual  assignments. • Know the short-term and long-term results. A client approaches you to write a brochure. He may or may not know that his product can  also benefit from other types of promotional pieces, such as ads,  direct mail, news releases, websites, and so on, to sell his product  or service. Your job is to educate the client. The brochure may be  the first promotional piece in a consortium of promotion

[VIDEO] Dan Peña - How To Create Deal-flow | QLA Audio Newsletter

Dan Peña - How To Create Deal-flow | QLA Audio Newsletter Dan explains how to get started in Merger & Acquisition transactions. Known as the $50 Billion man, Dan has been the Chairman of over 50 firms and regularly holds Quantum Leap Advantage seminars out of his 15th Century castle in Scotland. He has created billions in equity value on behalf of his colleagues. One of his most recent mentees completed a $500 billion deal to create NEOM, the city of the future. Recording circa the mid 90s. Dan's website: https://www.danpena.co.uk/qla-for-dummies/ Here's the secret to becoming a great copywriter: http://bit.ly/2Ko76yU You are about to get full-blown access to money-making software that's jammed thousands of dollars into my forex account in the last few months: http://bit.ly/2kopNGi Never Seen Before! This Smart And Easy To Use Software Is Helping Forex Traders To Increase Their Profitability With Any System: http://bit.ly/2kVCnx6 Bots Room Has Be