Skip to main content

3 Established Keys to Better Online Copywriting


So you want to be a better online copywriter, huh? You may be good at writing –getting straight A’s for research reports and that sort of thing. But online copywriting is different sort of animal. And as good as you may be at your game. This one has a few rules of its own.

When you copywrite for the internet. You are basically doing two things. You are doing marketing and writing good articles.
If you neglect either, you will put across the impression that you are on a marketing campaign that has a few screws loose. The marketing aspect will gauge whether you can attract attention. It will ascertain if you can connect with the reader and get his or her attention.

The writing aspect will prove if you can get the message across clearly and creatively. If your writing is not polished, the reader will get the impression that you are not a professional at what you are doing. And this is a bad thing to start with.

To avoid this you must keep in mind a few keys to online copywriting success. These keys will help you get a firmer grasp on the interplay between writing and marketing so you can better you copywriting powers.

1. Be Creative


Don’t look for rules when doing your copywriting. Rules are good because they help set a standard for which all of your work will adhere to. Unfortunately, rules can sometimes dampen one’s creative spirit.

In today’s fast-paced information world, he who remains dormant loses out. To keep up with the times you must be constantly on the look out for fresh and exciting ways to get your customer’s attention. This could be a new concept of writing or a creative way to push an advertisement.

The internet makes a lot of new things possible. We are only beginning to scrape the tip of the iceberg with the possibilities the internet brings to the online marketer, and the online copywriter.

For example, some would use startling trivia to get the readers attention. Or blurt out something so preposterous, it would shock the life out of readers – which of course will lead to a logical conclusion that drives interest to the product or service the copywriter is pitching.

However, you must be careful that your creativity will not come across as annoying or misleading. This will drive people away instead of attracting them.

For example, some copywriters would create ads that present a seemingly irresistible offer. The reader, interested by the ad would read on further, only to find out that the first offer was just a ruse to get attention. This would seriously annoy the reader and dash any hope that he or she would develop any further interest in your product.

2. Attention, Attention, Attention


If you ad cannot attract attention, it is a failure. Your ad should be one that when placed among other ads, it would stand out.

Remember that you are not the only one who tries to get ads across to internet users. There will always be competition waiting in the wings. Never be complacent and settle for so-so advertisements. They will only get lost in the rubble of ads that litter the internet.

How do you make the ad stand-out? First of all, you cannot make the ads stand-out for all people. You must remember that you are targeting a specific portion of the population. If your products are pipes, you are trying to speak directly to those who are in need of pipes.

You will have to make an ad that stands out to them. Get their attention! Say something loud, but honest! Make them an offer they cannot refuse. But always make an offer you can come through with.

3. Focus on Benefits, Not the Features


People are not concerned with the features, believe it or not. They want a general statement of how your product or service will benefit them. Don’t go around saying, “Look at my deluxe, 200-horsepower, chrome-plated, vacuum cleaner. It can suck up marbles, dust, and other stuff.” This does not attract people.

Say instead, “Clean any carpet, no matter how dirty it may be!” This leaves out the details but goes ahead to address the direct need of the user. If your product features details that you are sure will sweep the reader off his feet. You may present if after addressing his primary need.

Don’t Forget These Keys


These are merely guidelines that outline the basic tenets of online copywriting. With your talent, you can be sure that you can aid the evolution of the online copywriter. Keep these keys in mind and you can be sure your online copywriting skills will dramatically improve.

Comments

Popular posts from this blog

Discover What Good Writing Is All About

Writing is a form of preserved talk, talk that has been pinned down on paper so the words can be heard again. The basic principles of good writing, apart, from grammatical correctness, might be presented as follows:

1) written sentences should sound like natural speech;

2) the words we use must be exact, fresh, full of strength and vitality. Picture making words are better than vague, general words;

3) fresh point of view will give flavor to the style;

4) humor will lighten it.

Though, it is true that written sentences should sound like natural speech, they fully present an image of the natural speech. The reasons for this are fairly obvious: natural speech is a great deal more than words; it is also tone of voice, facial expression, gestures, and even the speaker’s appearance.

The whole point of writing is to create something better than we really talk – something more interesting, more thoughtful, and more effective in every way, for “effectiveness is what matters, and if an expres…

Article Submissions - Pointing You in the Right Direction

All of you who have been thinking of publishing articles probably seem to be noticing a lot more ads showing up when you search Google for article submission sites. So what does this all mean for you?

Well it leaves you the choice of where you wish to submit your article to. Lately new software is out that can let people get an article directory up and running in just a couple of hours and it seems every little fish wants a piece of the action.

So how do you choose the correct article directory for your article submission?

Here are a few tips to get you in the right direction:

Design - You probably are asking yourself why the design of the article directory has anything to do with how good this directory is for you. Well it is, it shows how serious the owners of the site are taking it - the more professional and maintained it looks the longer the site will be online and the more popularity it will gain.

RSS Feeds - Make sure the article directory you are submitting your article to h…

Marketing for Writers When Writing Just Isn't Enough

Many writers write for the experience.

Others dream of having a number one best seller. Both are wonderful reasons for writing. What many fail to realize is that these two do not have to be mutually exclusive. With a little research, you can enjoy writing incredible stories and see to it that they generate a profit.

The first thing that is needed is a business like attitude toward the process. From day one you must:

1) Know your niche.
Research which books are popular in your genre. Go to bookstores and start reading popular authors in your field. Also pick up writing magazines and see what publishers are looking for today.

2) Know your audience. If you are writing for children, for example, know the developmental stage that a child reading your book needs to be and cater to them.

Ex. A five year old would not be a good candidate for a chapter book.

You can also talk to your future readers and find out what really sparks their interest.

Ex. If you are a sci-fi writer, you can go into…

How A Sense Of Wonder Makes Life Richer

It always amazes me when I meet someone who has a disdain for expansion of knowledge.

The other day, over lunch, I was arguing with a girl about a principle of abundance. I illustrated this principle with anecdotes about historically famous millionaires who had applied this principle successfully.

Her response: “I can't use this information. It doesn't come from my experience.”

Since her idea of reality was only what fell into her immediate experience she was discounting the possibility of knowing anything outside it. Yet, unless she was willing to acknowledge the possibility of something outside her immediate circle of influence, how could she invite the actuality of the experience. Unless one has a hypothesis, experimentation is not an option.

Here is another example. During a certain period of time, a friend of mine and I, while working and living in similar circumstances, developed a completely different view of reality. During this time, I read books on super-string theo…

Learn To Trust That Gut-Feeling

It just might save your life
Think of the many times throughout your life when you experienced a strange feeling that turned out to be an early warning of danger.

Use your early-warning radar.

Did you take heed of that warning and avoid the impending danger, or did you ignore your built-in early warning radar and walk right into harm's-way?

The funny feeling in the pit of your stomach or the feeling of the hairs on the back of your neck standing on end are ways of your body telling you that something is very wrong.

Any veteran police officer or soldier who's seen combat and lived to tell about it will explain that part of their survival was due to trusting their "gut-feeling" that they were in danger.

Here's how it works:
There is nothing magical about this sixth-sense. It's simply your body's first reaction to adrenaline entering your blood stream.

As your digestive system is being shut down to allow more blood to flow to your muscles, you get a queasy …

7 Blocks To Creative Thinking And How To Solve Them

Each of us has the power to be creative. It's part of our natural make-up as human beings. The trouble is that, too often, we block our natural creativity and so make errors in thinking and give ourselves more problems than we should. Here are 7 ways to open up your natural creativity and keep the channels unblocked.

1. Don't Make Assumptions. When we assume, we often make an "ass" out of "u" and "me". Assumptions are examples of lazy thinking. We simply don't wait to get all the information we need to come to the right conclusions. There is the story of the customer at the bank who after cashing a cheque and turning to leave, returns and says: "Excuse me, I think you made a mistake." The cashier responds, "I'm sorry but there's nothing I can do. You should have counted it. Once you walk away we are no longer responsible." Whereupon the customer replies: "Well, okay. Thanks for the extra $20."
Tip: When y…