Skip to main content

10 Brilliant Ways to Make the Most of Your Book Endorsements


Endorsements, sometimes called "Blurbs," are wonderful and often witty comments about your book provided by respected authors, journalists, entertainers, and industry experts connected to your topic.  They're also one of the strongest sales tools an author has in their book sales toolbox.  These short quotes should be gathered both before and after your book is published.  Once you've gathered your endorsements what do you do with them?  Here's a list of ten ways to get the most out of your well earned endorsements:

1.  Book Cover.  Readers respect the opinion of others, especially respected authors and industry experts.  Endorsements gathered before production should be included on your book cover.  In addition to placing your blurbs on the back cover, a great, short endorsement on the front will increase your sales.

2.  Inside Your Book.  Place pre-publication endorsements on a page or two just inside the front cover of your book.  If you don't have pre-publication blurbs, consider adding your blurbs on your next printing.

3.  "What Others Are Saying" Page.  Collect your best endorsements and reviews on a single page and include it in your media kit.  Positive endorsements will increase your press coverage.

4.  Promotional Materials.  When creating postcards, bookmarks, flyers, brochures and other give-a-way items, include an endorsement.  They send the message, "Don't take my word for it, this is what others think of my book."

5.  Tip Sheets:  Create a tip sheet to include in your media kit and as a handout.  Tip sheets, sometimes called a "One Page," include four basic elements:  About the Book, About the Author, Book Statistics, and Order Information.  A callout box or sidebar with a blurb about your book is an excellent addition.

6.  Website.  Include call out boxes or sidebars on your website that contain your endorsement quotes.  Boxes add interest to your website.  Your site visitors will view them as testimonials from others adding a level of trust.

7.  Email Signature.  Endorsements included with a link to your website draw interest and attention to your email signature.

8.  Advertisements.  Include a quality endorsement quote or two in all your print and online advertisements.

9.  Query Letters.  Include an endorsement or two in query letters when selling editors on stories connected to your book.

10.  Press Releases.  Use endorsements as quotes in your press releases.  This will add interest and value to your book related news items.  Additionally, a great endorsement from a recognized name, is press release worthy on its own.

Comments

Popular posts from this blog

Top 10 [FREE] Writing Courses on Youtube That Are Packed With Massive Value

This is a friendly reminder that the best things in life really are FREE, and that includes full spectrum writing courses on Youtube that teach you just about everything you will need to know about operating as a competent, reliable, and skilled copywriter. Sure, you could pay for courses and there's nothing wrong with that. But why not take advantage of a free opportunity? Here are  Top 20 [FREE] Writing Courses on Youtube That Are Packed With Massive Value. 1. Simple Learning's Copywriting Course In this course, writers will learn how to write write product descriptions, multiply sales, and how to influence your readers. Course contains very little fluff - only the most important principles are shared throughout the video.  2. Simplilearn's Full Course Content Marketing Tutorial For Beginners Every content writer and marketer wants that coveted #1 spot on Google. Heck, most want to get to the front page at the very least. This course is all about ranking high on Google an

How to Multiply Your Freelance Work

You can turn your $200 fee to write a press release into $2,000 to  carry out an entire PR campaign simply by convincing clients to  invest in campaigns, instead of individual assignments. Campaigns  achieve better results and cost less in the long-term for clients, compared to individual assignments. And, of course, as the  freelancer, you get paid much more for turning out a succession of  assignments that assimilate a successful campaign. Here's how to multiply your writing sales by convincing clients to  invest in long-term campaigns, instead of short-term individual  assignments. • Know the short-term and long-term results. A client approaches you to write a brochure. He may or may not know that his product can  also benefit from other types of promotional pieces, such as ads,  direct mail, news releases, websites, and so on, to sell his product  or service. Your job is to educate the client. The brochure may be  the first promotional piece in a consortium of promotion

[VIDEO] Dan Peña - How To Create Deal-flow | QLA Audio Newsletter

Dan Peña - How To Create Deal-flow | QLA Audio Newsletter Dan explains how to get started in Merger & Acquisition transactions. Known as the $50 Billion man, Dan has been the Chairman of over 50 firms and regularly holds Quantum Leap Advantage seminars out of his 15th Century castle in Scotland. He has created billions in equity value on behalf of his colleagues. One of his most recent mentees completed a $500 billion deal to create NEOM, the city of the future. Recording circa the mid 90s. Dan's website: https://www.danpena.co.uk/qla-for-dummies/ Here's the secret to becoming a great copywriter: http://bit.ly/2Ko76yU You are about to get full-blown access to money-making software that's jammed thousands of dollars into my forex account in the last few months: http://bit.ly/2kopNGi Never Seen Before! This Smart And Easy To Use Software Is Helping Forex Traders To Increase Their Profitability With Any System: http://bit.ly/2kVCnx6 Bots Room Has Be