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What To Do When Hiring A Quality and Affordable Writer

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  Some of the best tips on hiring a writer are the most simple. Quality is priority so you shouldn't accept writing that doesn't covey your message, or content that's full or grammatical errors and less than stellar sentence structure. You get what you pay for so it's wise to look at outsourcing your writing projects as an investment rather than as an expense. Readers come first - what you write ought to be a reflection of their wants and needs. Content isn't just about writing; it's a conversation, a two way street. Knowing what to look for when hiring a freelance writer requires a careful look at the content marketing strategy across all channels, but particularly your website. Then get an understanding of the writer and how they operate. Sure you can go to large content mills or freelance platforms like Upwork, Problogger, and Scripted and find a writer, bur it makes more sense to build a rapport with a writer, or check out their content portfolio and website

Top 5 Projects You Should Outsource To a Ghostwriter - Khalil-Ghibran

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  Should I hire a ghostwriter? Should I tackle the project myself? Do we have anyone in-house with the skills to see the project from start to finish? Quintessential questions like these nag marketing managers until analysis-by-paralysis kicks in - a condition where uncertainty stifles decision making. But like a student of Confucius, we're going to ask some questions to get the answers to those above. I know...sounds weird, right? Well, it worked for Confucius and he lived thousands of years ago. Is Time a Factor? Business time works a bit differently than regular time. Seconds add up quickly, and it seems like there's never enough time in the day. Back-log compounds after weeks of frenetic activity; next thing you know, deadlines have been missed. Finding the right ghostwriter means getting ahead of project lead time. The team can spend more time actually communicating with customers because a professional took the time to understand the brand's identity and is capable o

A Brief Guide to Becoming Self-Employed: Blueprint For Creative Success

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Despite the fact that the pay is irregular at best, the work is long, and the rate and impact of failure is much, much higher than traditional 9 am to 5 pm employment - being self-employed has certainly reached celebrity status. Do the positives outweigh the negatives when it comes to entrepreneurship? Sure. But, the negative always come first. That is to say, everyone venturing down the glamorized and metaphoric "yellow-brick road" paved with gold must first endure the trials and tribulations that would challenge even the most able the most fabled heroes of old. Herculean trials aside, there's a price premium on self-employment because of this one thing: you get to work when you want, how you want. It's the stuff of dreams, also of legends. Why peel yourself out of bed before dawn when you get wake up and tend to work in whatever fashion you see fit? Of course, sleep shouldn't dictate an entrepreneur's schedule. Passion and an uncanny ability to motivate sel

Branding and Internal Communication

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Yes, I think you can use the idea of branding  as a tool for improving employee productivity and retention.  Let's approach it from the perspective of a manager communicating with his or her subordinates. If the manager sets out to build a positive reputation over time and over a series of messages, then we might say he or she is embarking on a branding exercise. It's an attempt to create the trust and goodwill necessary to have messages both accepted and acted upon.  Marketers branding products do essentially the same thing: send out a series of messages designed to build a positive reputation over time.     And, when messages to employees enjoy trust and goodwill, then the manager can use communication to increase productivity and retention.  For example, in publishing employee newsletters for my corporate clients, I've always emphasized the need to provide articles and information of value to readers (the employees). By doing that, employees come to see their company n

Making money online has become easy!

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I remember some one recalling, “Internet has become a big money making machine”, when you think of statements like these, it might give you certain picture of how internet can be money making machine. Today internet has improved to its capacities in meeting the needs of general public.  Well, http://swapw.blogspot.com is about the success of making money through different avenues provided. Recent investigation on the success of making money was found in ‘blogging’. Blogging has become one of the ways to increase revenue on the internet. There are people who are earning money by giving their time for ‘blogging’ and throughout the day they work hard to reach the potential to reach a good amount of avenue through that.  It is very easy to blog, you have to register with sites as www.blogspot.com and make an account with them to start earning revenue on it. While registering you have to first decide on the types of blogs you want to be there on your blog site. You can choose from the bel

Making Money with an Online Business: 5 Things to Watch For

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Depending on whom you talk to, today's economy is either on a roller coaster, on the verge of a recession, or in a full-fledged recession. Whichever is the case, there's little doubt that people are anxious about their economic well-being. Some are in danger of losing their homes, some are in danger of losing their jobs, and some are just plain scared about the future. That's why an increasing number of people are looking for new ways to make money; even if they don't get rich, they won't get deeper in debt. Instead of going out and getting another job, more people are opting to start a money making business online.  A home business has many advantages over looking for a second job. For one thing, there's no commute, which means you don't have to get gouged at the gas pump. For another, you can set your own hours and work when it's convenient. Finally a home working opportunity can give you peace of mind, since there's no chance that you're goi

How To Overcome The Biggest Challenges Of Working From Home

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Ahh... the entrepreneur's life... Many imagine that working from home is like being a Hollywood superstar: working leisurely in your pajamas, eating bon bons, and cashing paychecks you write to yourself. While managing your own business can be a life long dream, your business can also take over your life if you let it. Here are some tips for how to overcome the biggest challenges of working from home. == ARE YOU A WORKAHOLIC? == When you work from home it can be hard to STOP working. Temptations such as the ringing of your business phone, the constant flow of emails, and piles of paper work can easily draw you back into work mode if you let them. TIPS TO CONQUER WORK-A-HOLISM a) Set a regular schedule for work and home hours. Make a deliberate effort to stop working on time. When you are done with work, shut off the computer, and mentally shut off work. b) Locate your office in a separate area of the house. Having your office out of sight may help you forget about work. c) Enjoy