Skip to main content

42 Questions for Achieving Optimal Website Writing Results

 





The foundation for creating advertising copy that floods your newly designed website’s copy with cash-in-hand ready-to-buy customers is forged from the interview process between you and your copywriter. Subsequent research and the creation of a dynamite promotion all stems from the critical information gathered about your business, your product and service, your customers and your competition. The answers to the questions below are crucial to the effective and successful completion of the website writing portion of your project. 






1.     What are all the product's benefits?

2.     What are all the product features?

3.     How is the product different and better than the competition?

4.     What does the buyer expect when he spends his money for this product?  Do we deliver?

5.     What methods, approaches and sales techniques is the competition using?

6.     How does the audience for the product differ from the general public?

7.     How much can the buyer reasonably expect to pay?

8.     Does your average buyer have a credit card or checking account?

9.     Will the product be purchased for business or personal use?

10.  Can you expect to get multiple sales from your buyer?

11.  What is the logical ‘back end’ product to sell someone after he has purchased your product? [‘Back end’ refers to other products in your product line you can offer to someone who has bought the primary product featured in your ad]

12.  Will I need to show your product in color?

13.  What is the total number of potential customers for this product?

14. Who will buy your product, i.e. teens or seniors, men or women, executives or blue-collar workers?

15.  Is there a market for overseas sales? 

16.  Should I offer time payments?

17.  Will the product be a good gift item?

18.  Should my copy be long or short? 

19.  What should the tone of my copy be?

20.  Should I test the price?

21.  Should I test copy approaches?

22.  Is there a seasonal market for the product and are you taking advantage of it?

23.  Are testimonials available from satisfied customers?

24.  Do I need photographs or illustrations?

25.  Which appeals have worked in the past for this product?

26.  What objections might arise from a prospective customer? How can I overcome these objections?

27.  Should I use a premium?

28.  Should I offer a money-back guarantee?

29.  Is this item also sold by retail? Are there price advantages I can stress for buying direct from the ad?

30.  Should I consider a celebrity testimonial? 

31. Can I tie in my copy to sonic news event?

32.  Can I tie my copy to some holiday or seasonal event?

33.  Does the product sell better in a particular region or climate?

34.  Should I consider using a sweepstakes?

35.  Can the product be sold through a two-step advertising campaign? [Ads generating queries rather than direct sales]

36.  What must I do to convince the reader to buy your product now?

37.  Can I use scientific evidence in my sales approach?

38.  Have I allowed enough time to write, design and produce my copy?

39.  Can I get the customer to order by phone?

40.  What approaches used to sell this product have been unsuccessful?

41.  Can I get powerful ‘before’ and ‘after’ pictures?

42.  Assuming the ad is successful, is the client prepared with orders?

Comments

Popular posts from this blog

[VIDEO] Dan Peña - How To Create Deal-flow | QLA Audio Newsletter

Dan Peña - How To Create Deal-flow | QLA Audio Newsletter Dan explains how to get started in Merger & Acquisition transactions. Known as the $50 Billion man, Dan has been the Chairman of over 50 firms and regularly holds Quantum Leap Advantage seminars out of his 15th Century castle in Scotland. He has created billions in equity value on behalf of his colleagues. One of his most recent mentees completed a $500 billion deal to create NEOM, the city of the future. Recording circa the mid 90s. Dan's website: https://www.danpena.co.uk/qla-for-dummies/ Here's the secret to becoming a great copywriter: http://bit.ly/2Ko76yU You are about to get full-blown access to money-making software that's jammed thousands of dollars into my forex account in the last few months: http://bit.ly/2kopNGi Never Seen Before! This Smart And Easy To Use Software Is Helping Forex Traders To Increase Their Profitability With Any System: http://bit.ly/2kVCnx6 Bots Room Has Be

How To Get People To Know That Your Book Is Out There

Ok so you have been through the writing process, where you have wrote that perfect novel, and rewrote it again and again until it's perfect.  Then you found either a Publisher or Agent to represent you.  Your book has been through the editing stage, cover art finalized, and a Published Date assigned, now what?  Is the job done?  Have you did all you needed to do to make this book a success?  Nope, you have only begun.  Now you have to market that book, get  it into book stores, let people know it is available.  First off you need to find out from your Publisher or Agent where you book will be available at, who is doing reviews and any promoting they plan on doing.  Once you have the answers to these questions you now know where to start.  A review is the first step to getting your book known.  You can begin requesting reviews as soon as the Publisher has a final proof copy available.  Most review sites can be found in the Search Engines by simply typing the Genre of your bo

How To Stay Fit While Writing

Day after day, writers tend to sit for hours writing that novel or story, and over time, this can become a potential problem. Their metabolism may slow down and the pounds can inch up. Statistics show all kinds of health problems associated with obesity. If you’re an author, you are aware how your image plays a role in promoting your books.  You are asked to speak or lecture at a gathering, or promote your books doing book tours and signings.  Or even better yet, you’re asked to go on a TV show, like Oprah!  That is not the time to think about losing weight! You have to start now, before that book goes out on the shelves, so when you go on that stage or in front of the television, you’re looking and feeling good. How can you tell if you’re obese?  Here are a few ways to tell – you pinch the area around your waist and it’s two inches thick, you lie down and can’t feel the top of your breastbone, your clothes don’t fit you, you avoid having your picture taken, you keep