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How To Make Your Books More Discoverable with Long tail Keywords

Using longtail keywords lowers competition, helping your books rank higher for your niche. Best of all, longtail keyword phrases are easy to find.

It's a wonderful feeling.
You've gone back and forth for months, lost countless hours of sleep, and gone to the brink of sanity.
Finally, your book is done. Polished, published, and ready for eager readers.
It's time for the doe' to roll in. Your book's a bestseller. Millions of fans can't wait for your next installment.
Sounds good, right?
Well, I hate to break it to ya', but writing is a labor of love. It's a marathon, not a sprint. So, if you're in it for a quick cash grab, you're in the wrong business.
Don't get me wrong; as an author, writer or self-publisher, you can achieve success financially. But this usually comes after persistence, and patience.
A little knowledge helps too.
What knowledge, you ask?
It's understanding how authors, and writers are getting ahead using the internet.
It's leveling the playing field, affording independent writers and publishers the opportunity to build a presence, sell books, and achieve that dream scenario we talked about above.
Want that scenario to happen for you? Of course, right?
Let's discuss how you can use search engines like Google, Bing, Amazon (Yes! Amazon is a search engine), Yahoo, and YouTube to make that dream happen.
We'll go over what's known as SEO which stands for Search Engine Optimization, a process where you tell the search engines what to make of your content utilizing longtail keywords; or short descriptions that communicate exactly what you're trying to say.
Once you understand how to appropriately use these longtail keyword phrases, you'll be on your way to selling more books.

What is SEO? What are longtail keywords?

If you've never heard the term the term SEO before, then let's go over that first. More experienced readers can skip ahead.
Optimizing a website, video or piece of content like a book for search engines (Google, Bing, Amazon) is all about carefully selecting relevant phrases and keywords that will bring more traffic and sales.
Summed up into one sentence: think like your customer.
What would your customer type in to search for your product?
Let's say your customer is searching for men's tennis shoes. More than likely, that's what they're going to type into Google.

Sites like Google are going to show, in mere seconds, the most relevant results for 'men's tennis shoes.'
Simple enough, right?
Ok, let's say that the customer wants to get a bit more specific about their search. Instead of just 'mens tennis shoes', they type in 'men's black tennis shoes on sale', or some kind of longer variation.

See how there's a different, more relevant set of results? Good. Simple enough, right?
Now let's take a look at our keyword phrases, 'men's tennis shoes', and 'men's black tennis shoes on sale'.
Notice how the second is longer, and more specific?
These are the type of longtail keyword phrases that you want to target when marketing your books.
The more specific your keywords, the more likely you are attract the right customer.
Think about this. Its much easier to rank higher in the search engines for longtail keywords than it is for more general phrases like 'men's tennis shoes'.
It may seem counterintuitive, but you don't want to beat your head against a wall by targeting a keyword phrase that everyone is targeting.
Don't go where there's more competition. Take the path of least resistance.
Help your customers help you. Put yourself in their shoes, get more detailed with your keywords. This will help your book gain more exposure.
Oh, by the way, search engines give you lot's of longtail keywords for FREE!
Let's say you sell fantasy novels for young adults.

Scroll down to the bottom of a search, and you'll notice a section called 'Searches related to..'.
This section list the most relevant keywords. It holds account of what customers are actively searching for at the moment.
Use this section in combination with a Keyword Planner Tool such as such as Google's Keyword Planner.
Make the most out of your book marketing. You've worked hard to get to this point. Now use the tools at your arsenal to get your book the exposure it deserves.


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