Skip to main content

Authors: Do You Have A Web Site To Promote Your Book?

I was browsing online the other day and discovered the news about a first time novelist who had recently published a book telling the story of an African tribe suffering the loss of land and identity. Her story is based on her true-life experiences and research. She’s even donating a portion of the book’s profits to a charity that helps the displaced people. Her whole story sounded intriguing. However, when I looked for her web site--I couldn’t find it.

What a shame, I thought.

While her book is featured on and other online bookseller sites, and there’s a couple of press releases announcing her book signings, there is no obvious web presence for this wonderful book and its author. My immediate thought was that she was leaving book awareness and sales on the table.

Maybe she feels she doesn’t need a web site because she has the charity and her publisher assisting with publicity, or because there is some expressed interest in movie rights. Even so, I feel that a simple web site featuring her telling her story of how she researched and wrote her book, with photos of her on location, would do wonders for her novel.

In today’s fast-paced world, where attention spans can last a nanosecond, an author can’t afford NOT to have a web site. Even if people aren’t lining up to buy your book today, they can visit your web site and browse. If they like your site, there’s a good chance they’ll be back in the future, or tell friends about it. I think this point is especially true for us first-time novelists. In my opinion, a fiction novel is the hardest type of book to promote and sell online or offline. There are literally thousands of fiction novels published each year, due to how easy it is to get a POD published book on the market.

Authors have tons of competition to get noticed. While the amount of readers are declining, the amount of books being published is going up. New authors have to compete with each other, as well as, established authors, movies, TV, blogs, video games, and other entertainment offerings. From a reader’s perspective, why should they read your book over someone else’s?

Your web site gives you a fighting chance to capture someone’s attention and introduce them to you and your brand of storytelling. Plus, you have the creative freedom to make your site look however you wish. It’s all about colors, graphics and words—especially words.




Because most authors have to do their own promotion, your web site is your own personal promotion booth sitting amidst a vast sea of similar booths inside a virtual flea market. Remember, people are online 24-7 looking up information on all sorts of things.

While you’re sleeping, someone could be visiting your web site.

While you’re out shopping, someone could be visiting your web site.

While you’re busy at work, someone could be visiting your web site.

Of course, if you don’t have a web site promoting your book, then potential readers will just have to wait until they stumble across your book while reading about your book signing somewhere, or maybe browsing the online bookstores, or maybe hearing about your book from a friend of a friend . . . you get the idea.

Why leave it up to chance?

Web sites are easy to get up and running these days, so there’s no excuse not to have at least a page featuring your book. Believe me, people will be looking for it, and if you don’t have a web presence, they’ll move on to the next author that does.


Popular posts from this blog

5 Habits of Frequently Published Wrters

Are you ready to sign off on your first project or publish more of what you have already written? Have you been wondering who will publish your work? The publishing industry is changing in the new millennium and doesn’t appear ready to stop changing. It is estimated that in the next 10 years, 50 percent of all books will be self-published or published by smaller presses. Even so, it should not exempt us from the pursuit of excellence in our craft through sound writing rules and business etiquette.

With that said the way to more published writing credits is basically the same as Anne Wayman says, "Write well and write often." If you want to get published more by industry respected magazines and even enter into the competition for the attention of traditional book publishers, you may want to examine some of your writing habits. There are some habits those writers who consistently get published share. If you want to join the winner’s circle of frequently published writers deve…

A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money

Copywriting is the art of writing words and messages that successfully sell a product or service.  From the development of the sales message on a website to classified or banner advertising, writing ad copy will be used in many facets of your business.  Unless you are going to pay someone else to do it, mastering this skill is essential to the success of your venture.  That’s why it would be a wise decision to learn some copywriting techniques.
Don’t worry! By following these simple rules will make copywriting easier and more profitable for your business. 
Before actually writing the ad- keep in mind that you want it to be short and to the point. A potential customer is more likely to respond to something that is easy to read than some long drawn out explanation of a product.  Next, make the ad do nothing but get people excited to visit your website or place an order.  Finally, Make the offer sound so good it is impossible to say no. 
The Mechanics of Writing an Ad. - Blueprint for S…