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8 Big Advantages to Writing a Book as an Entrepreneur

As an aspiring or an established entrepreneur, you are an expert  in something, but does the rest of the world know? You have a  wealth of information, experience and knowledge that you can  package into a book that will benefit others. This truly is the  information age and people want to know what you know. 

1. A book will give you unbelievable credibility which increases  the respect you will receive from customers and business  associates. Wouldn’t you be more likely to purchase widgets from  the business person who wrote the book on widgets? New customers  are more likely to take advice from, or purchase the  services/products from, an established author. Many consultants  increase the levels of their business simply by writing a book on  their area of expertise.

2. The typical business person might run into roadblocks when  seeking media recognition and publicity for their product or  service because the media tend to see this kind of exposure as  advertising. However, books receive exposure in the form of  reviews or features all the time. Books make great print stories  and authors make great featured guests on radio and television  shows. Sure beats pulling together an advertising budget. 

3. Writing a book gives you instant expert status.  If you wrote  the book, you are now seen as the authority on that subject by  others. And you are! You will have now proven that you know what  you’re talking about. You will show, in writing, that you know  your business area inside and out.

4. Most entrepreneurs love to hear that publishing a book can  easily lead to increased fees. People will pay more to work with  an established expert then someone who seems less established in  a business. Your book has just given you instant added  credentials. It would be nice to add “author of…” behind your  name, wouldn’t it?

5. If you are not already a consultant, a book along with your  proven expert status could bring you new consulting opportunities  where you can bill for your time to educate, speak to and work  with other companies and individuals helping them succeed through  what you know.

6. If you have a service business or you are selling products  already, a book will allow you to add a product to your existing  business. Expanding your line is never a bad thing and will open  up all kinds of doors in your marketing plan.

7. If you aren’t already on the internet (and you should be, but  that’s another article), you can add online marketing to your  marketing plan with your book. There are loads of places to sell  your book online and having an information product to offer will  give you a second stream of revenue with huge potential.

8. Expanding your marketing opportunities and focusing on  opportunities for residual income is what you should be focusing  on as an entrepreneur. Quit trading your hours for dollars and  start working smarter. 

Your own book will be a complement and a supplement to your  current business. It will also mean an additional source of  revenue added to your bottom line. I’d be willing to bet that  you’ve thought of writing a book at some point in your career.  Almost every single person has. Use your passion. Take your  knowledge, package it and sell it. People are willing to pay for  what you already know. 


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